Roberto Corradini

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Experiences

Lisheng Stone is one of the largest manufacturers of engineered marble in China. The annual output of artificial stone can reach 10 million square meters. My tasks are as follows:
Client Relationship Management: Handled client inquiries and requests across European markets, ensuring timely and effective communication to maintain high levels of customer satisfaction.
Lead Generation and Business Development: Identified and pursued new business opportunities, expanding Lisheng Stone’s client base in Western markets through strategic outreach and networking.
Market Research and Product Development: Conducted market research to understand trends and demands, and collaborated with the product development team to create and tailor new products for target markets.
Marketing and Promotion: Designed and executed marketing strategies and campaigns for the US and EU markets, increasing brand visibility and market presence.
Website Development: Contributed to the development and optimization of the company website to enhance user experience and drive engagement with potential clients.
Event Participation: Represented Lisheng Stone at industry fairs and trade shows ( Xiamen Stone Fair, Coverings Atlanta, MarmoMac Verona ) showcasing products and building relationships with potential clients and partners.

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MOSAIX is a trading company specialised in promotion to ceramic dealers and end users of mosaic in ceramic , natural stone and glass. The manufacturing is outsourced according the newest trends in design and the stock is in Germany. We have in our range more as 1800 different items available, which can be delivered within 2 days in all Europe.
SALES MANAGER of the company developing sales mainly in Italy, Germany, Holland, Slovenia and Russia to more than 500 dealers and professional clients
Recruiting, hiring, training with constantly trips sales agents on the territories
Definition of catalogs, price lists and sale policy
Follow up of e-commerce implementation, including shopping cart with end consumer prices and dealers areas, giving Mosaix the ability to sell products online day and night, reach new clients, target italian market, establish a brand, and build closer relationships with customers by improving their purchasing experience. The sales growth of this channel is around 200% year during the last 3 years
Support of general accounting functions for monthly close process
In charge of purchase from Italy, Turkey, China and Vietnam of natural stone products and mosaics. I went several time to visit suppliers to assure best quality and to assist in development of new products.
Logistics management: follow up of transportation from the suppliers including custom procedures, follow up of warehousing including implementation of inventory in ERP System, implementation of DAP (delivered at place) logistic to clients
Fairs organization and participation ( Cersaie-Bologna, Marmomacc-Verona , Bau-Munich, MosBuild-Moscow )

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BaoLai Marble is a quarry owner and producer of white marble blocks and slabs with 300 employees. The company was acquired in 2019 from the Vingroup Vietnamese conglomerate
I was in charge of international sales and follow up , in Europe (mainly Italy) and United States. Clients usually buy raw materials ( blocks and slabs ) for further processing
From August 2019 to January 2020 I was living in Vietnam to familiarise with the company procedures and system
Main tasks: formulation of strategies to develop the international market for the company with focus in EU and USA. Research market potential, competitors. Capture the needs of customers and the strength of Bao Lai's marble products
Developing the implementation of business plans
Proposing to build and organize the sales system in the international market. Manage, develop an effective sale force. Proposing business solutions and ideas to boost sales, expand markets, find new customers
Managing, update customer database. Enhancing and upholding good relationship with the international clients to step up the international business of the company. Directly implement sales activities, ensure the payment of customers, collect the customer debts on time.
Developing of plans to participate in fairs and events to promote natural and artificial stones of the company (Xiamen Stone Exhibition and Marmomac Verona)
Development of the company's website

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Cliper Cerâmica SA is a manufacturer of tiles in porcelain and flooring coatings
Market analyze, sale promotion of the products of the company, search of new clients in Germany ( mainly Hessen, Reinland Pfalz, Saarland, Nord Rhein Westfalen), acquisition of retailers.
Buying personas of Cliper products are often the same as Mosaix products and we get in this way a marketing sinergy
From an area without any client, Cliper products are now distributed in 20 stores

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Export manager for Trio Ceramiche. Developed sales of ceramic tiles, natural stone tiles , slabs and mosaics in EU and US markets
Managing the international sales of the company to distributors and retailers (more than 400 clients) , coordinating 8 sale agents between UK, Scandinavia, Germany, Belgium and Holland
Resident manager from 1995 to 2000: living in Frankfurt (Germany).
Quality control natural stone: checking marble and granite slabs which customers from Germany and Denmark were loading from our suppliers in Italy (Verona and Carrara)
Definition of catalogs, price lists and sale policies
Fairs organization and participation ( Cersaie-Bologna, Marmomacc-Verona, Stone+tec-Nürnberg, Bau-Munich, Cevisama-Valencia )

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Education

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Skills

Italian

native language

Expert
German

German resident from 1995 to 2003

Advanced
Danish

mother language

Good
English

Advanced

SALES MANAGEMENT: I meet sales goals through business knowledge, building relationships, managing the office, build consistent lead generation with the marketing team, managing week-to-week performance of sales team, ensuring customer satisfaction

Expert
PEOPLE MANAGEMENT: I am usually recruiting and training ,with constantly trips, sales agents on the territories

Advanced
TEAM LEADERSHIP: I am working long time as supervisor and player in the sale team in order to increase constantly sale targets

Advanced
TIME MANAGEMENT: I am usually self motivated and manage my time priorizing goal settings , outsourcing when necessary.

Advanced
COMMUNICATION: I understand and manage emotions to communicate effectively. I usually listen and try to empathise with others

Advanced
PROBLEM SOLVING: Research of problems causes + problem analysis + quick decision helped me to keep working long time with same customers and partners

Advanced
INTEGRITY: Accountability, professionalism, honesty are basic in personal as well in work relationships. I give value in keeping words and commitments, paying attention to environment, stay focused on my jobs. I think it is important to work and be surrounded with honest people

Expert

Microsoft office suite and spreadsheets and iWork office suite application for Mac OS

Excel, Google Drive, OpenOffice. Pivot tables, comparative analyses, database, macros.

Expert
Use of Enterprise resource planning software (ERP) and Customer Relationship Management (CRM) in italian , english and german language

Italian: Zucchetti for windows, Simplyfatt for OS X, and Fattureincloud ( cloud based )
German: Collmex ( cloud based )
English: Zoho CRM

Expert
Graphical skills (InDesign, Swift publisher)

Made company catalogues. Published publications can be consulted at the site
https://www.calameo.com/accounts/4409579

Advanced
Website development, e-commerce implementation and SEO

CMS: Jimdo, Webnode, Wordpress, Prestashop and Iweb
websites:
www.mosaix.it
www.ambienti24.it
www.marmoanticato.com

Advanced
Email marketing

Use of Mailchimp as marketing automation platform and an email marketing service

Expert

Interests

I visited ( besides EU countries) : Barbados, China, Dominican Rep., Kazakhstan, Malaysia, Maldive islands, Mexico, Russia, Seychelles, Singapore, Sri Lanka, United Emirates, United States, Turkey, Vietnam

I like 5 Km RUNNING 2 or 3 times a week
I enjoy SNOWBOARDING on the alps during winter season and WINDSURFING in summer time
I like to play SQUASH with friends during the week end

Preference for European films

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Sales Management

Export Manager Europe

Managing Partner

International Sales Manager

Sales Agent Hessen , Saarland and Reinland Pfalz

Export - Resident Manager Frankfurt am Main

Political Sciences

Università of Bologna

Scientific High School

Liceo Scientifico Sacro Cuore di Modena

Language Skills

Management

Computer Skills

Travel

Sports

Film