The course illustrates the logics that characterize the web marketing tools to design and how to use them at best to intervene by monitoring and evaluating the effectiveness of web marketing campaigns, depending on the reference market and planned objectives.
Attraverso case study e strumenti pratici come il Visual Communication Planner, vengono fornite competenze atte a favorire lo sviluppo commerciale verso i mercati esteri. Particolare attenzione è stata posta nel fornire agli operatori delle aziende, strumenti adeguati a facilitare i processi di internazionalizzazione, sottolineando fattori critici e risorse per l’ingresso o il consolidamento di nuovi mercati.
Degree course in Political Science with social orientation: work and organization.
Examinations completed: POLITICAL ECONOMY (C.SO ADVANCED) INSTITUTIONS OF PUBLIC LAW CONTEMPORARY HISTORY MATHEMATICS FOR ECONOMISTS HISTORY OF POLITICAL DOCTRINES POLITICAL ECONOMY SOCIOLOGY ENGLISH LANGUAGE SCIENCE OF ADMINISTRATION CRIMINOLOGY HISTORY OF SOCIOLOGICAL THOUGHT SOCIAL LEGISLATION SOCIOLOGY OF KNOWLEDGE SOCIAL PSYCHOLOGY SOCIOLOGY (c.SO ADVANCED) SOCIOLOGY OF WORK AND INDUSTRY SOCIAL RESEARCH TECHNIQUES GERMAN LANGUAGE ECONOMIC SOCIOLOGY SOCIOLOGY OF DEVELOPMENT URBAN AND RURAL SOCIOLOGY
Title of the thesis not yet submitted: ELECTRONIC COMMERCE IN THE ERA OF GLOBALIZATION AND INTERNET