Jean-Roch SERGENT
International Sales and Key-Accounts Director
Strategy
Business Development
International negotiations
Marketing
Digital transformation
Driving License
Paris France
Professional Status
Employed
Open to opportunities
About Me
Accomplished sales and marketing executive with more than 20 years of experience and a proven ability to increase turnover and profitability, develop new business and negotiate successfully with international key accounts (BtoB services, Food-, DIY- and professional retailers & chain stores, European car industry, French public sector…).
Superb record of providing strategic and operational planning consulting services to start-up ventures and established companies.
Connecting people and catalyst of energies, I like taking up new challenges in complex international sales environments, developing profitable business, reconciling collective performance, professional and personal fulfilment and digital transformation.
Trilingual (German, English and French).
Superb record of providing strategic and operational planning consulting services to start-up ventures and established companies.
Connecting people and catalyst of energies, I like taking up new challenges in complex international sales environments, developing profitable business, reconciling collective performance, professional and personal fulfilment and digital transformation.
Trilingual (German, English and French).
Associate Director Business Developement
Wirate Crowdrating
Since November 2019
- #Rating and #Crowdrating for startups and startuppers, incubators as well wa investors i.e. Business Angels, Corporate and Family office Funds.
Entrepreneurs / Startups :
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=> Evaluate your project with WiSize
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Members :
✔️ Help young companies take off
✔️ Discover the new nuggets
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✔️ Refine your opinion by comparing it with the community
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Clubs :
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Company website
International Key-Account Manager
Freelance-Day
Since March 2020
- In charge of the European Business Development & strategic partnerships
Detailed Description
- Part time
Company Description
The European platform for IT freelancers
Company website
Part Time Interim Manager
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Since October 2019
Part-time
- Part time Interim Manager (1 to 2 days a week) for start-ups and SMEs
Head of partnerships and key-accounts
MAPAdirect
2018
to 2019
Consultant
Saint-Germain-en-Laye
France
- Start up. Innovative web platform, marketplace and fintech, for the French public procurement – BtoA – 6 ETP
- Interim management
- In charge of des partnerships a. negotiations with the French Public Sector (Public institutes, local authorities…) and the professional organizations
- Achievements : Client acquisition including social selling (Bobigny city, Meudon city, Association des Maires Ruraux/AMR, and public institutes such as IRSTEA/IRSN, Château de Versailles…)
Head of digital transformation
CMA France
2017
to 2018
Full-time
Paris
France
- Former APCMA, “Assemblée Permanente des CMA”
Head of a network of public establishments dedicated to craftsmen i.e. Chambers of crafts and craftmanship – 130 out of 11 000 FTE - Project director (“CMA numérique 2021”) for the network
- Member of the Executive Management Committee, I took the initiative of the project and I lead the co-constructing with the network and technical direction assistance
- Achievements : Strategy, global contracting authority, including design thinking and first budget estimates: CRM approach, 3.0 platform of digital services, teams’ acculturation and a specific governance to implement the project
- Achievements : Culture a. management transformation: from the user to the client (« customer centric »)
Head of competitiveness and governance
CMA France
2015
to 2017
Full-time
Paris
France
- Former APCMA, “Assemblée Permanente des CMA”
Head of a network of public establishments dedicated to craftsmen i.e. Chambers of crafts and craftmanship – 130 out of 11 000 FTE - Member of the Executive Management Committee, in charge of front office liaising with the back office
- Agile management within a pyramidal organisation in preparation of its cultural a. digital transformation
- I supervised, restructured and managed 3 departments (38 FTE) : Economy/education, Legal and Information systems /IT
- Achievements : I represented the institution and I negotiated with the professional organisations, public administrations (DGE, DGEFP, ADEME, National digital council…) and the Ministers’ departmental staffs
- Achievements : Change management, from an administrative to a collaborative culture
Interim management missions
Confidential
2013
to 2015
Consultant
Paris
France
- Consulting in omni-channel growth strategies for two SMEs – BtoB
- Interim management for a local authority in order to optimise the organisation and the governance
MBA Entrepreurial project
Entrepreurial Project
2012
to 2013
Student Project
Paris
France
- Managing a project to define a business model and a productive business plan for an original e-platform in the framework of my MBA program
Sales Director, domestic and export markets
SUPRA SA / EDF ENR GROUP
2009
to 2011
Full-time
Obernai
France
- Leading French manufacturer and marketer of wood stoves, chimneys and electric heating appliances
- Member of the Executive Committee.
- Managed a 45-member staff in the repositioning of the company’s sales and marketing strategy. Spearheaded the change-over and restructuring of 5 sales departments. Launched promotions that increased sales in DIY chain store markets. Negotiated and managed contracts with the top 10 domestic and export accounts. Penetrated new markets, including Magiic and Mr. Good Deal. Led a transformation of corporate culture from that of a family-run business to one of active employee involvement and responsibility.
Consultant in strategic marketing and operational key-accounts negotiations
EUKADIS
2006
to 2009
Consultant
Paris
France
- Entrepreneur, consulting and services to SMEs – BtoB BtoBtoC
- Built and managed a successful consultancy specializing in start-up ventures and small companies. Helped clients improve their bottom lines through expert strategic and operational planning, sales channel development, pricing, branding, in-store advertising and ecommerce. Developed new sales networks and won major new accounts. Introduced client products into key European accounts such as Saturn-Mediamarket, Promarket, Feu Vert, Norauto, PSA, Renault and Opel
Export Director, international key-account
ALKOR VENILIA GmbH / VDN GROUP
2003
to 2006
Full-time
Munich
Germany
- European leader in the design, production and marketing of decorative household products (main office : Munich, Germany) born from the merger (2001-2003) between ALKOR DECO Germany and VENILIA SA France
– Turnover : 175 €M., 650 FTE – BtoBtoC - Member of the Executive Management Committee
- Managed export operations for Europe, the Far East, Middle East, Africa and North and South America. Consistently increased the base €20M turnover 3% per year. Grew the gross margin by 2 points during challenging international market conditions. Created successful sales promotions for international DIY and food-store chains such as Carrefour, Auchan, Castorama, Leroy-Merlin, OBI, Praktiker and Metro
International sales and marketing coordinator
ALKOR VENILIA GmbH / SOLVAY GROUP
2001
to 2003
Full-time
Munich
Germany
- European leader in the design, production and marketing of decorative household products (main office : Munich, Germany) born from the merger (2001-2003) between ALKOR DECO Germany and VENILIA SA France
– Turnover : 175 €M., 650 FTE – BtoBtoC - Member of the Management Committee
- Successfully managed sales and marketing operations during the merger of Alkor Deco Germany and Venilia France, overcoming a history of intense competition between the two organizations as well as major differences in company cultures. Set up a new business intelligence department to monitor major competitors for distribution partners in group affiliates and subsidiaries in Austria, Hungary, Belgium, Italy, the Netherlands, Spain, Turkey and the United Kingdom.
