Consumer Data, CX and Marketing leader with 10+ years & international experience acros various industries.
Recognised as aninternal & external reference for first-party data, governance, CDP and marketing activations, I combine strategic vision, operational excellence and a strong ability to mobilise cross-functional teams.
Known for my structuring mindset, rigour, collaborative leadership and my ability to translate complex data topics into concrete business levers, I lead large-scale data transformations in GDPR regulated environments.
Widening of the scope below - Key role in Nestlé France Consumer Data & CX transformation, working closely with Local, Zone Europe (ZEUR) and Global teams.
Cross-functional leadership across 10 Business Units, interfacing with Marketing, Digital, IT, Legal, Procurement, agencies and partners.
Ownership of France Consumer Data strategy & roadmap: collection, governance, quality, compliance to power Marketing activation and analytics.
Preparation and deployment of the ZEUR Consumer Data Hub (Data Lake & CDP) for France as the PILOT market.
Developping a Voice of Consumer insights framework for Marketing teams for more consumer-centric approaches.
Management of 2 team members plus agencies.
KEY ACHIEVEMENTS:
Designed and delivered the Food Multi brand platform data model ensuring 100% of the data collected is activable (analytics, insights, activation, KPIs).
Direct influence & contributor on the wider Nestlé Global data model.
France selected as the first ZEUR pilot market for CDP and Data Lake deployment.
Defined and led the France first-party data roadmap & database + MarTech stack to accelerate consumer data usage to support personalisation, media efficiency and CRM.
Driving a internal Data mindset, winning strategies, best practice and deliver T&L to scale across the business.
France SPOC for Consumer Data Governance & Data Protection champion with our DPO to spread a culture of Data Ethics internally.
Management of 2 team members plus agencies.
KEY ACHIEVEMENTS:
Created & delivered the 1st Nestlé France Data Gounernance later elevated to Zone Europe.
Reached +63% growth in Data acquisition & improved with the team Data Quality score from 50% to 91%.
Working with Marketing & Shopper teams across 11 Nestlé business units, leading Digital Commerce development & pilots with partners to improve data capture & conversion journeys across contact points.
Management of 2 team members.
KEY ACHIEVEMENTS:
Run the 1st Nestle x Google Co funded Shopping ad in partnership with Sainsbury's and Purina. Also a 1st for Sainsbury's in the Petfood category.
Increased Purchase intent data signals capture on Nestle brand websites by 165% YoY.
Positioning UK as Lead market with the Global eBusiness Team, securing T&L funding allocation 2 years in a row.
In charge of all Digital touchpoints & budget (£3M) (.com, Social, CRM, Digital Media, Search, Content, Data, Events, etc) for S.Pellegrino, Perrier, Buxton & Nestlé Pure Life.
Management of a Community Manager.
KEY ACHIEVEMENTS:
Ran the most cost efficient Buxton London Marathon Twitter campaign & won the FMCG Marketing Strategy of the year Award (2017 Drum Marketing Awards facing main competitor).
Created the 1st S.Pellegrino CRM program, leveraged by Global team.
