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Axelle FILLAUDEAU

CX - Consumer Data Operations Lead @Nestlé

Axelle FILLAUDEAU
Driving License
Professional Status
Employed
Available
About Me
Seeking opportunities in the health industry.

Consumer Data, CX and Marketing leader with 10+ years & international experience acros various industries.

Recognised as aninternal & external reference for first-party data, governance, CDP and marketing activations, I combine strategic vision, operational excellence and a strong ability to mobilise cross-functional teams.

Known for my structuring mindset, rigour, collaborative leadership and my ability to translate complex data topics into concrete business levers, I lead large-scale data transformations in GDPR regulated environments.
Resume created on DoYouBuzz
  • End-to-end management of two major Purina brands, including category-leading portfolio.
  • Full P&L ownership, budget (1.8M€) marketing plans, volumes forecast sell in, innovation pipeline, media and brand + sell out performance tracking.
  • KEY ACHIEVEMENTS:
    1. Created & delivered a media & trade Boost Plan to support the brand for the first year of a complicated relaunch.
    2. Rapidly upskilled in all Marketing skills despite Covid remote start and 3 changes of Line management within 1 year.