Consumer Data, CX and Marketing leader with 10+ years & international experience acros various industries.
Recognised as aninternal & external reference for first-party data, governance, CDP and marketing activations, I combine strategic vision, operational excellence and a strong ability to mobilise cross-functional teams.
Known for my structuring mindset, rigour, collaborative leadership and my ability to translate complex data topics into concrete business levers, I lead large-scale data transformations in GDPR regulated environments.
Defined and led the France first-party data roadmap & database + MarTech stack to accelerate consumer data usage to support personalisation, media efficiency and CRM.
Driving a internal Data mindset, winning strategies, best practice and deliver T&L to scale across the business.
France SPOC for Consumer Data Governance & Data Protection champion with our DPO to spread a culture of Data Ethics internally.
Management of 2 team members plus agencies.
KEY ACHIEVEMENTS:
Created & delivered the 1st Nestlé France Data Gounernance later elevated to Zone Europe.
Reached +63% growth in Data acquisition & improved with the team Data Quality score from 50% to 91%.
