Consumer Data, CX and Marketing leader with 10+ years & international experience acros various industries.
Recognised as aninternal & external reference for first-party data, governance, CDP and marketing activations, I combine strategic vision, operational excellence and a strong ability to mobilise cross-functional teams.
Known for my structuring mindset, rigour, collaborative leadership and my ability to translate complex data topics into concrete business levers, I lead large-scale data transformations in GDPR regulated environments.
In charge of all Digital touchpoints & budget (£3M) (.com, Social, CRM, Digital Media, Search, Content, Data, Events, etc) for S.Pellegrino, Perrier, Buxton & Nestlé Pure Life.
Management of a Community Manager.
KEY ACHIEVEMENTS:
Ran the most cost efficient Buxton London Marathon Twitter campaign & won the FMCG Marketing Strategy of the year Award (2017 Drum Marketing Awards facing main competitor).
Created the 1st S.Pellegrino CRM program, leveraged by Global team.
