Consumer Data, CX and Marketing leader with 10+ years & international experience acros various industries.
Recognised as aninternal & external reference for first-party data, governance, CDP and marketing activations, I combine strategic vision, operational excellence and a strong ability to mobilise cross-functional teams.
Known for my structuring mindset, rigour, collaborative leadership and my ability to translate complex data topics into concrete business levers, I lead large-scale data transformations in GDPR regulated environments.
Widening of the scope below - Key role in Nestlé France Consumer Data & CX transformation, working closely with Local, Zone Europe (ZEUR) and Global teams.
Cross-functional leadership across 10 Business Units, interfacing with Marketing, Digital, IT, Legal, Procurement, agencies and partners.
Ownership of France Consumer Data strategy & roadmap: collection, governance, quality, compliance to power Marketing activation and analytics.
Preparation and deployment of the ZEUR Consumer Data Hub (Data Lake & CDP) for France as the PILOT market.
Developping a Voice of Consumer insights framework for Marketing teams for more consumer-centric approaches.
Management of 2 team members plus agencies.
KEY ACHIEVEMENTS:
Designed and delivered the Food Multi brand platform data model ensuring 100% of the data collected is activable (analytics, insights, activation, KPIs).
Direct influence & contributor on the wider Nestlé Global data model.
France selected as the first ZEUR pilot market for CDP and Data Lake deployment.
