Consumer Data, CX and Marketing leader with 10+ years & international experience acros various industries.
Recognised as aninternal & external reference for first-party data, governance, CDP and marketing activations, I combine strategic vision, operational excellence and a strong ability to mobilise cross-functional teams.
Known for my structuring mindset, rigour, collaborative leadership and my ability to translate complex data topics into concrete business levers, I lead large-scale data transformations in GDPR regulated environments.
Working with Marketing & Shopper teams across 11 Nestlé business units, leading Digital Commerce development & pilots with partners to improve data capture & conversion journeys across contact points.
Management of 2 team members.
KEY ACHIEVEMENTS:
Run the 1st Nestle x Google Co funded Shopping ad in partnership with Sainsbury's and Purina. Also a 1st for Sainsbury's in the Petfood category.
Increased Purchase intent data signals capture on Nestle brand websites by 165% YoY.
Positioning UK as Lead market with the Global eBusiness Team, securing T&L funding allocation 2 years in a row.
