Experience — Audrey Sylvestre-bru

Resume created on DoYouBuzz

Experiences

Global online distribution strategy adviser for a portfolio +90 hotels in Europe via main client and former employer: GlobRes
***Hotels website & booking engine optimization to drive more direct reservations - Web traffic management advices
***Experience with +35 different OTA channels: Expedia, Booking.com, Trip, Agoda, Hotelbeds, M. Mrs Smith, HRS, Lastminute, Miki Travel, Tablet, Sunhotels...
***GDS for travels agents and corporate reservations (RFPs , Consortias but also GDS public rates)
Setup and manage OTA and Wholesalers connections from channel managers (Synxis, Rategain, Hotelspider) - implementation specialist working together with OTA onboarding team and hotels.
Regular contact with OTAs account manager to adapt mapping and visibility of the hotels- Daily exchange with Hotels sales and revenue management team

Onboarded new B2B customers, guiding them through the implementation of Synxis, interfaces with channel manager and PMS
Set up distribution channels: GDS, OTA, wholesalers, and website booking engines.
Assisted clients with their distribution and revenue management strategies. 90+ Hotels Portfolio
Conducted regular training sessions on Synxis and strategic business reviews
Team training
Technical support

Defined and implemented SEO strategies for the brands of the company, enhancing their online visibility and reputation.
Managed social media profiles across multiple platforms, including Facebook Ads campaigns to boost engagement.
Oversaw content marketing initiatives for over 20 blogs and websites, ensuring effective onsite SEO optimizations.
Trained a team of 4 in SEO copywriting and WordPress website creation, fostering skill development and efficiency.

Taking customers incoming calls about post sales request (delivery; warranties, refunds...)
Providing first call resolution, delivering high caliber customer service to Apple's customers
logging and following up on orders or requests
Training and coaching new members of the team

In charge of digital marketing strategy for different Tourism companies in different countries (Caribbean islands, Australia, Spain, France...)
Managing social network profiles, managing Facebok ads campaigns, writing content for companies websites...
Developping French Market (Direct sales, setting up partnership with Hotels...)
Booking managing (office, emails, phone)

Organisation for Basic Training, ONG Cambodia

January 2013 to June 2013

Volunteer Work

Kampong Cham Province - Chiro Village

Cambodia

Development of the general communication of the organisation (brochures, signs, website, Facebook page, page on Workaway.info... to look for skilled volunteers and sponsors)
Management of an e-fundraising campaign to build up our projects in 2013 (a new school and a "homestay" for a cultural and ecofriendly experience in a Cambodian village.
Teaching English to kids in a rural area

Set up, reporting, analysis and optimization of digital campaigns: SEM (Adwords), Affiliation, Medias (retargeting, CPC, CPM), Marketplace, Facebook Ads

Company Description

E-business agency

Audrey Sylvestre-bru