Audrey Sylvestre-bru
Key Account Manager B2B - Hospitality & Travel industry
38 years old
Driving License
Le Pradet (83220) France
Freelancer
Available
With over seven years of experience in Travel tech and hotels online distribution, I specialize in optimizing online distribution strategies and channel management for hotels. I focus on empowering Hotels with effective solutions and guiding them in the setup of distribution channels, including GDS, CRSs, OTAs, and Synxis booking engine.
Fluent in French, English, and Spanish and with a digital marketing background, I bring a global perspective to Hotel success and communication in the travel industry. By leveraging strong problem-solving skills, I am committed to helping hotels enhance their online presence and maximize sales and revenue through strategic distribution planning.
Fluent in French, English, and Spanish and with a digital marketing background, I bring a global perspective to Hotel success and communication in the travel industry. By leveraging strong problem-solving skills, I am committed to helping hotels enhance their online presence and maximize sales and revenue through strategic distribution planning.
Hotels Online Distribution Strategy Advisor
FREELANCE
Since July 2025
- Global online distribution strategy adviser for a portfolio +90 hotels in Europe via main client and former employer: GlobRes
***Hotels website & booking engine optimization to drive more direct reservations - Web traffic management advices
***Experience with +35 different OTA channels: Expedia, Booking.com, Trip, Agoda, Hotelbeds, M. Mrs Smith, HRS, Lastminute, Miki Travel, Tablet, Sunhotels...
***GDS for travels agents and corporate reservations (RFPs , Consortias but also GDS public rates) - Setup and manage OTA and Wholesalers connections from channel managers (Synxis, Rategain, Hotelspider) - implementation specialist working together with OTA onboarding team and hotels.
- Regular contact with OTAs account manager to adapt mapping and visibility of the hotels- Daily exchange with Hotels sales and revenue management team
Key Customers Success Manager & Online Distribution Advisor - Synxis (Sabre)
GlobRes
November 2019
to June 2025
- Onboarded new B2B customers, guiding them through the implementation of Synxis.
- Set up distribution channels: GDS, OTA, wholesalers, and website booking engines.
- Assisted clients with their distribution and revenue management strategies. 90+ Hotels Portfolio
- Conducted regular training sessions on Synxis and strategic business reviews
- Team training
Head of E-Reputation, SEO and Social Media
Webstina Global SL
January 2019
to November 2019
- Defined and implemented SEO strategies for the brands of the company, enhancing their online visibility and reputation.
- Managed social media profiles across multiple platforms, including Facebook Ads campaigns to boost engagement.
- Oversaw content marketing initiatives for over 20 blogs and websites, ensuring effective onsite SEO optimizations.
- Trained a team of 4 in SEO copywriting and WordPress website creation, fostering skill development and efficiency.
SEO copywriter (during matermity leave)
Freelance
May 2018
to January 2019
- Writing mainly blog articles and product descriptions
- Creation of blogs on Wordpress
Customer service representative for Apple.com/fr
Sellbytel (after sales Apple, French Market)
February 2017
to March 2018
- Taking customers incoming calls about post sales request (delivery; warranties, refunds...)
- Providing first call resolution, delivering high caliber customer service to Apple's customers
- logging and following up on orders or requests
- Training and coaching new members of the team
Digital Marketing, community manager and content writer (French market)
Different companies in Tourism
January 2014
to September 2016
- In charge of digital marketing strategy for different Tourism companies in different countries (Caribbean islands, Australia, Spain, France...)
- Managing social network profiles, managing Facebok ads campaigns, writing content for companies websites...
- Developping French Market (Direct sales, setting up partnership with Hotels...)
- Booking managing (office, emails, phone)
Comunication and online funraising project manager (Volunteering)
Organisation for Basic Training, ONG Cambodia
January 2013
to June 2013
Volunteer Work
Kampong Cham Province - Chiro Village
Cambodia
- Development of the general communication of the organisation (brochures, signs, website, Facebook page, page on Workaway.info... to look for skilled volunteers and sponsors)
- Management of an e-fundraising campaign to build up our projects in 2013 (a new school and a "homestay" for a cultural and ecofriendly experience in a Cambodian village.
- Teaching English to kids in a rural area
Traffic manager e-commerce
ALTIMA
September 2009
to August 2011
Apprenticeship
ROUBAIX
France
- Set up, reporting, analysis and optimization of digital campaigns: SEM (Adwords), Affiliation, Medias (retargeting, CPC, CPM), Marketplace, Facebook Ads
SEO project manager assistant
BAOBAZ
September 2008
to August 2009
Apprenticeship
PARIS
France
- SEO onsite y offsite
- Reporting and analysis with Google Analytics
- Content writing
Shop manager assistant
Espace Leblon-Delienne
September 2006
to August 2008
Apprenticeship
PARIS
France
Languages
-
French
Native
-
English
Fluent
-
Spanish
Fluent
- Increase customer retention and engagement
- Business Strategy
- High standard customer service
- Revenue & channels distribution strategies (Booking engines, GDS, OTAs, wholesalers...)
- Tools & systems: Synxis, Rategain & Hotelspider channel managers, CVENT...
- Consulting to Hotels, analyzing KPI, organizing meetings
- Community management
- Facebook Ads campaigns, Google Adwords campaigns
- SEO optimized content writing
- Excellent time management skills and ability to multi-task and able to prioritize
- Excellent written and verbal communication skills
- Strong organizational skills
- Staff hiring and training
- Attention to detail and issue solving skills
- Proficient in MS Office
- Native French, fluent in English and Spanish
- Working experience abroad (Australia, South-East Asia, Spain and Caribbean islands)
- 10 years experience in international teams
E-business specialty
