As a transformative leader in the digital advertising and publishing industries, I've successfully leveraged over a decade of experience to create, launch, and scale innovative products globally.
My key specialties and accomplishments include: • Proven experience in inventing, deploying, and scaling products within a corporate environment. • Demonstrated ability to influence large organizations through intricate stakeholder management, consistently delivering scalable and long-term innovation. • Reputation for inspiring teams, challenging the status quo to maximize team effectiveness and engagement, leading to significant business outcomes.
As an industry specialist, I have excelled in the following areas: • Training, sales management, business development, online advertising, mobile advertising, video advertising, SEM, PPC, content marketing, native advertising, content distribution, and digital marketing strategy. • Account management, campaign optimization (CPC/CPL/CPA), publisher monetization, publisher sales, performance advertising, digital media, programmatic, AdTech, media strategy, and media investment. • Revenue generation, pipeline management, solution selling, and implementation of local & global go-to-market strategies.
In my current role as Global Senior Vice President of Performance Sales at Teads, I've been a key player in defining business strategies, launching new innovations as strategic growth drivers, closely working with key stakeholders, such as our leadership teams worldwide.
I also act as a Business Angel, Investor, and Advisor for innovative early-stage companies with disruptive technologies.
Passionate about digital advertising, I look forward to making an even broader impact in this field in the future.
Served as the Global Head of Performance Marketing & Advertising at Teads, a pioneering company in the digital advertising space.
My role encompassed leading groundbreaking initiatives and shaping the strategic direction of our performance marketing efforts: • Spearheaded the diversification of our product portfolio with the creation from scratch of the Performance Offering for the Mid & Low Funnel (Traffic & Conversions), leading to an expansion of our Direct & Programmatic activations. This strategic direction increased our 'share of wallet' and drove significant value to the business. • Invented, Developed & Deployed 'Teads True Visits' to all our clients & teams globally, a novel business line that revolutionized client billing by guaranteeing quality visits, through impactful ad formats, and robust branding guarantees.
Key achievements and responsibilities included: • Over-achieving challenging quarterly New Business sales targets and maintaining high Publisher Happiness to prevent churn • Prospecting, signing, and securing new sources of inventory for Teads advertisers • Monitoring, reporting, and performance review on all new business signed • Led and influenced every publisher head in every single market and the global publishing lead to ensure strategy was deployed, this business was getting action & scaled up everywhere • Global Team management, deploying training & recruitment in each office • Defining & finding 3rd party partner & demand selection • Defined programmatic strategies for maximizing monetization
Key responsibilities included: • Creating and managing an advertising portfolio worth tens of millions of dollars within less than a year • Exceeding targets every quarter and closing the company's largest deal with 1 client • Managing and optimizing CPC, CPL, CPA, CPI campaigns • Creating a portfolio of French and European advertisers, ranging from affiliate experts, independent agencies, mid-market publishers, BIG 6 Agencies, and direct companies / brands with performance objectives (Traffic / Conversions / App Installs) • Cold and warm calling, pure prospecting to build pipeline, and client meetings while providing technical follow-ups and assistance on campaign launches & advanced ad tag deployment
As part of a highly skilled SEO team, my key responsibilities included: • Growth Hacking strategy and implementation • In-house SEO and Inbound Marketing initiatives • Search (SEM) and Social Advertising campaigns • Conversion rate optimization • Online reputation management • Marketing and PR project leadership • Social integration for online presence • External SEO risk mitigation on link profile
Key responsibilities included: • Redesigning SEO and digital advertising strategies from scratch across multiple channels • Reviewing, revising, and deploying community management on social platforms (Facebook - META, Twitter, LinkedIn, Pinterest) • Launching new content strategies with dedicated WordPress websites, assisting in website setup, and optimizing for speed, cross-device user experience, and SEO.
Key responsibilities included:• Provided SEO/SMO Consultation• Generated a significant fan base increase on Facebook• Implemented effective & innovative Facebook Marketing techniques• Developed and managed Facebook Applications• Undertook comprehensive Project Management for both Web and Facebook platforms which included Social Integration, SEO, SEM, Facebook Strategies, Facebook Apps, adherence to best practices, and Sales optimization.
• Enhancing Facebook fan acquisition and marketing strategies • Developing Facebook-based product offerings • Engaging in Social Video Advertising, Viral Marketing, and Buzz Marketing • Monitoring market trends and audience engagement • Assisting in commercial operations
• Graduated from ESG UQAM, a leading Canadian business school, ranked 6th nationally by EFMD-EQUIS. • Earned my degree from a top-tier institution, placed 4th in Canada according to Eduniversal's 2011 ranking. • Proud alum of one of the top 130 international business schools as recognized by EFMD. • Honored to be a part of the top 15 best business schools in Canada as per SMBG. • Benefitted from a diverse and global learning environment, with 50% of the coursework conducted in English. • Became part of a thriving and multicultural community of over 40,000 students from 100+ countries.
• Graduated from a globally acclaimed Triple Crown accredited institution (EQUIS, AMBA, AACSB). • 60% of coursework was conducted in English, fostering an international perspective and advanced proficiency in business English. • The institution ranks in the Top 10 universities in France in 2022 (Financial Times).
• Graduated from a prestigious university that is a part of several esteemed affiliations, including the Association of Commonwealth Universities (ACU), European University Association (EUA), University Alliance, Universities Scotland, Universities UK, and the World Health Organization (WHO). • Studied in a high-tech campus equipped with advanced facilities, including the award-winning Saltire Centre library. • Part of a multicultural and diverse student body of nearly 17,000 students from over 100 countries. • Completed a comprehensive and high-quality postgraduate program, enhancing my knowledge and skills. • Benefited from the institution's world-leading research, consultancy, and training services. • Engaged with various businesses through the Applied Knowledge Exchange program. • Proud alum of an institution awarded the "Best International Student Experience in the UK" by i-Graduate in 2008.