As a transformative leader in the digital advertising and publishing industries, I've successfully leveraged over a decade of experience to create, launch, and scale innovative products globally.
My key specialties and accomplishments include: • Proven experience in inventing, deploying, and scaling products within a corporate environment. • Demonstrated ability to influence large organizations through intricate stakeholder management, consistently delivering scalable and long-term innovation. • Reputation for inspiring teams, challenging the status quo to maximize team effectiveness and engagement, leading to significant business outcomes.
As an industry specialist, I have excelled in the following areas: • Training, sales management, business development, online advertising, mobile advertising, video advertising, SEM, PPC, content marketing, native advertising, content distribution, and digital marketing strategy. • Account management, campaign optimization (CPC/CPL/CPA), publisher monetization, publisher sales, performance advertising, digital media, programmatic, AdTech, media strategy, and media investment. • Revenue generation, pipeline management, solution selling, and implementation of local & global go-to-market strategies.
In my current role as Global Senior Vice President of Performance Sales at Teads, I've been a key player in defining business strategies, launching new innovations as strategic growth drivers, closely working with key stakeholders, such as our leadership teams worldwide.
I also act as a Business Angel, Investor, and Advisor for innovative early-stage companies with disruptive technologies.
Passionate about digital advertising, I look forward to making an even broader impact in this field in the future.
• Graduated from a prestigious university that is a part of several esteemed affiliations, including the Association of Commonwealth Universities (ACU), European University Association (EUA), University Alliance, Universities Scotland, Universities UK, and the World Health Organization (WHO). • Studied in a high-tech campus equipped with advanced facilities, including the award-winning Saltire Centre library. • Part of a multicultural and diverse student body of nearly 17,000 students from over 100 countries. • Completed a comprehensive and high-quality postgraduate program, enhancing my knowledge and skills. • Benefited from the institution's world-leading research, consultancy, and training services. • Engaged with various businesses through the Applied Knowledge Exchange program. • Proud alum of an institution awarded the "Best International Student Experience in the UK" by i-Graduate in 2008.