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Léo Chappaz

Global Senior Vice President of Performance Advertising @ Teads | Business Angel, Advisor & Entrepreneur

Léo Chappaz
34 ans
Permis de conduire
London Royaume-Uni
Situation professionnelle
En poste
En simple veille
Présentation
As a transformative leader in the digital advertising and publishing industries, I've successfully leveraged over a decade of experience to create, launch, and scale innovative products globally.

My key specialties and accomplishments include:
• Proven experience in inventing, deploying, and scaling products within a corporate environment.
• Demonstrated ability to influence large organizations through intricate stakeholder management, consistently delivering scalable and long-term innovation.
• Reputation for inspiring teams, challenging the status quo to maximize team effectiveness and engagement, leading to significant business outcomes.

As an industry specialist, I have excelled in the following areas:
• Training, sales management, business development, online advertising, mobile advertising, video advertising, SEM, PPC, content marketing, native advertising, content distribution, and digital marketing strategy.
• Account management, campaign optimization (CPC/CPL/CPA), publisher monetization, publisher sales, performance advertising, digital media, programmatic, AdTech, media strategy, and media investment.
• Revenue generation, pipeline management, solution selling, and implementation of local & global go-to-market strategies.

In my current role as Global Senior Vice President of Performance Sales at Teads, I've been a key player in defining business strategies, launching new innovations as strategic growth drivers, closely working with key stakeholders, such as our leadership teams worldwide.

I also act as a Business Angel, Investor, and Advisor for innovative early-stage companies with disruptive technologies.

Passionate about digital advertising, I look forward to making an even broader impact in this field in the future.
CV réalisé sur DoYouBuzz

Global Head of Performance Marketing & Advertising

Teads
Septembre 2017 à juin 2019
  • Served as the Global Head of Performance Marketing & Advertising at Teads, a pioneering company in the digital advertising space.

    My role encompassed leading groundbreaking initiatives and shaping the strategic direction of our performance marketing efforts:
    • Spearheaded the diversification of our product portfolio with the creation from scratch of the Performance Offering for the Mid & Low Funnel (Traffic & Conversions), leading to an expansion of our Direct & Programmatic activations. This strategic direction increased our 'share of wallet' and drove significant value to the business.
    • Invented, Developed & Deployed 'Teads True Visits' to all our clients & teams globally, a novel business line that revolutionized client billing by guaranteeing quality visits, through impactful ad formats, and robust branding guarantees.