As a transformative leader in the digital advertising and publishing industries, I've successfully leveraged over a decade of experience to create, launch, and scale innovative products globally.
My key specialties and accomplishments include: • Proven experience in inventing, deploying, and scaling products within a corporate environment. • Demonstrated ability to influence large organizations through intricate stakeholder management, consistently delivering scalable and long-term innovation. • Reputation for inspiring teams, challenging the status quo to maximize team effectiveness and engagement, leading to significant business outcomes.
As an industry specialist, I have excelled in the following areas: • Training, sales management, business development, online advertising, mobile advertising, video advertising, SEM, PPC, content marketing, native advertising, content distribution, and digital marketing strategy. • Account management, campaign optimization (CPC/CPL/CPA), publisher monetization, publisher sales, performance advertising, digital media, programmatic, AdTech, media strategy, and media investment. • Revenue generation, pipeline management, solution selling, and implementation of local & global go-to-market strategies.
In my current role as Global Senior Vice President of Performance Sales at Teads, I've been a key player in defining business strategies, launching new innovations as strategic growth drivers, closely working with key stakeholders, such as our leadership teams worldwide.
I also act as a Business Angel, Investor, and Advisor for innovative early-stage companies with disruptive technologies.
Passionate about digital advertising, I look forward to making an even broader impact in this field in the future.
Key achievements and responsibilities included: • Over-achieving challenging quarterly New Business sales targets and maintaining high Publisher Happiness to prevent churn • Prospecting, signing, and securing new sources of inventory for Teads advertisers • Monitoring, reporting, and performance review on all new business signed • Led and influenced every publisher head in every single market and the global publishing lead to ensure strategy was deployed, this business was getting action & scaled up everywhere • Global Team management, deploying training & recruitment in each office • Defining & finding 3rd party partner & demand selection • Defined programmatic strategies for maximizing monetization