As a transformative leader in the digital advertising and publishing industries, I've successfully leveraged over a decade of experience to create, launch, and scale innovative products globally.
My key specialties and accomplishments include: • Proven experience in inventing, deploying, and scaling products within a corporate environment. • Demonstrated ability to influence large organizations through intricate stakeholder management, consistently delivering scalable and long-term innovation. • Reputation for inspiring teams, challenging the status quo to maximize team effectiveness and engagement, leading to significant business outcomes.
As an industry specialist, I have excelled in the following areas: • Training, sales management, business development, online advertising, mobile advertising, video advertising, SEM, PPC, content marketing, native advertising, content distribution, and digital marketing strategy. • Account management, campaign optimization (CPC/CPL/CPA), publisher monetization, publisher sales, performance advertising, digital media, programmatic, AdTech, media strategy, and media investment. • Revenue generation, pipeline management, solution selling, and implementation of local & global go-to-market strategies.
In my current role as Global Senior Vice President of Performance Sales at Teads, I've been a key player in defining business strategies, launching new innovations as strategic growth drivers, closely working with key stakeholders, such as our leadership teams worldwide.
I also act as a Business Angel, Investor, and Advisor for innovative early-stage companies with disruptive technologies.
Passionate about digital advertising, I look forward to making an even broader impact in this field in the future.
Key responsibilities included: • Creating and managing an advertising portfolio worth tens of millions of dollars within less than a year • Exceeding targets every quarter and closing the company's largest deal with 1 client • Managing and optimizing CPC, CPL, CPA, CPI campaigns • Creating a portfolio of French and European advertisers, ranging from affiliate experts, independent agencies, mid-market publishers, BIG 6 Agencies, and direct companies / brands with performance objectives (Traffic / Conversions / App Installs) • Cold and warm calling, pure prospecting to build pipeline, and client meetings while providing technical follow-ups and assistance on campaign launches & advanced ad tag deployment