Eric Bailly
International Business ✅Digital Marketing ✅ E-commerce ✅ French, English and Spanish
International Business
French - English - Spanish
E-commerce
Digital Marketing
SEO / SEA
44 years old
Driving License
Santa Pola (03130) Spain
Employed
Unavailable
Ecommerce B2B Business Owner
Conform' Affiches
Since March 2012
Santa Pola
Spain
- • Creation and management of the e-commerce sites Conform' Affiches and SoulfulPrints.org
- • Digital strategy (SEO, SEA and e-mailing).
- • Occasional freelance work for digital agencies (mainly SEO and SEA in French).
Detailed Description
- Tools: Google Ads, Bing Ads, Google Analytics, Google Search Console, Screaming Frog, Mailchimp, Wordpress Woocommerce, AutomateWoo, Rank Math, Hotjar, HubSpot and Stripe.
Company Description
Spécialistes de l'Affichage Obligatoire en Entreprise
Company website
International key account manager
El Cliente Indiscreto
March 2022
to January 2024
Full-time
Elche
- Interface between 30-35 European partners and the different departments of the company.
- Drafting of commercial proposals and responses to calls for tender.
- Solving problems inherent to the activity.
- Occasional management of mystery shopping projects.
- Translating documents and presentations into English and/or French.
- Reporting to the CEOs: Pepe and Antonio Galiano Picher.
E-commerce B2B and Digital Marketing Manager Spain
RETIF España
October 2018
to February 2021
Full-time
Asturias
Spain
- Define and implement digital strategy for the Spanish B2B market.
- Optimize the allocated marketing budget (SEO, SEA campaigns, social networks and e-mailing).
- Manage one person in charge of the product offer and customer service.
- Member of the Spain Sales Committee and (invited) member of the Executive committee.
- Results:
- 2020, with reduced budget (-14%) and various lockdowns for our customers:
+52% orders • +19% turnover • +36% conversion rate • +34% Google Ads turnover •
+243% e-mailing turnover - 2019, with same budget as 2018:
+8% turnover • +26% conversion rate • +87% collected leads • +56% quote requests •
-23% digital agencies fees • 100% of the product range uploaded online
Detailed Description
- Tools: Magento, Fredhopper, ABTasty, Salesforce Marketing Cloud, Google Analytics, Google Search Console, Google MyBusiness, Wordpress, Slack and Asana.
Company Description
B2B Retail
Company website
Digital Marketing Manager | E-mailing | SEO | Google Ads | Analytics
All Around Digital
July 2017
to October 2018
Full-time
Oviedo
Spain
- Created and optimized digital marketing strategies for various clients of the agency.
- Strong focus on rexbo.de’s digital marketing campaigns in 6 languages (SEA, SEO and e-mailing)
Detailed Description
- Tools: Asana, Cookiebot, Analytics, Google Ads, Google Tag Manager, Google Data Studio, Google Optimize, Google Merchant center, Google Search console, Mailchimp, GetSiteControl, Belboon, Tradetracker, SEMrush, Trustpilot, Helpscout, Hotjar and Facebook.
Company website
Manager Challenge Cup and Qualifiers | Rugby Competition Management
European Professional Club Rugby (EPCR)
May 2015
to April 2016
Neuchâtel
Switzerland
- Organized European rugby tournaments: Challenge Cup and Qualifying Competition.
- Coordinated with clubs, officials, leagues and associations from UK, France, Ireland and Italy.
- Audited Website audiences and helped to define the digital strategy.
Company website
Manager World Cup & Olympic Qualifiers | Football Competition Management
FIFA
March 2012
to April 2015
Full-time
Zürich
Switzerland
- Organized qualifying matches for the 2014 Football World Cup and the 2016 Olympic Games.
- Coordinated with confederations, football associations and match officials.
- Assistant General Coordinator during the 2013 FIFA Club World Cup in Morocco.
Company website
B2B E-commerce and Digital Marketing Manager | Southern Europe (6 Countries)
Seton - Brady Group
April 2011
to February 2012
Full-time
Roncq
France
- Developed online sales of Seton B2B webshops for six European countries: projects management (including Website migration), analytics, optimizations and digital marketing (SEA, SEO, e-mailing...).
- Trained and managed a digital team of 5 persons.
- Key achievements:
- Turnover increase +20% and traffic increase +13% (all websites)
- Securimed.fr migration from PowerBoutique CMS to Magento.
Company website
B2C E-commerce and Digital Marketing Manager | Spain and Italy
Kiabi.com
January 2008
to April 2011
Full-time
Hem
France
- Launched and developed Kiabi.es and Kiabi.it D2C webshops: logistics, payments, fraud, UX and digital marketing (SEO, SEA, e-mailing, affiliation, social networks and local partnerships).
- Prepared future webshops projects (Belgium, the Netherlands, Russia and Portugal).
- Managed a digital team of 2 persons.
- Key achievements:
- 2008: Launch of Kiabi.es e-commerce website
- 2009: Turnover increase +258% on Kiabi.es - Launch of Kiabi.it
- 2010: Turnover increase +168% on Kiabi.es and +513% on Kiabi.it
- Kiabi.es elected best 'click & mortar' website at the E-commerce Awards in 2010 and in 2011!
Company website
Purchasing department | Green Dot declaration
Norauto España
February 2007
to May 2007
Temporary Work
Valencia
Spain
- ‘Green Dot’ declaration (collecting suppliers’ information) and various tasks (statistics, importation…).
- Learning Spanish language.
Company website
Export Sales Representative | Industry | Europe, Russia and North Africa
Premines Industries
August 2005
to February 2007
Corbehem
France
- Managed 80 B2B customers mainly based in Europe, Russia and North Africa (1,8M€ turnover/year).
- Technical support for distributors, agents and end-users.
- Translated marketing supports to English (website, catalogue, brochures, etc.).
Company website
Internships and Summer Jobs | Sale | Administrative | Retail | Marketing | Content Creation
Various companies
1997
to 2004
Internship
Various places
- 2004: Digital marketing executive – Euro Worldwide Events Ltd. In Manchester (9-month-internship)
- 2002: Content management – Furet du Nord in Lille (9-month-internship)
- 2001: Communication dept. – Conseil général de l’Oise (3-month-internship)
- 2001: Shelf-stocking – Rayons Verts in Le Havre (6-month-internship)
- 2000: Museum attendant – Musée départemental in Beauvais (1-month-contract)
- 2000: Direct marketing – Intelligent Data Ltd. Irlande (6-month-internship)
- 1999: Furniture seller – BUT shop in Beauvais (1-month-contract)
- 1999: Car seller - Citroën in Beauvais (2-month-internship)
- 1998: Accounting dept. – Faurecia in Méru (1-month-contract)
- 1998: Purchasing dept. – Faurecia in Méru (1-month-internship)
- 1997: Accounting dept. – Faurecia in Méru (1-month-contract)
