Eric Bailly
Export Manager • E-commerce • Digital Marketing • French, English and Spanish
Export sales
International Business
French - English - Spanish
E-commerce - Digital Marketing
Santa Pola, Alicante
46 years old
Driving License
Santa Pola (03130) Spain
Employed
Unavailable
Export Sales Manager
Martinsan Bandex SL
Since September 2024
Full-time
Alicante
Spain
- International Business Development: Identification, prospecting, and management of distributors and B2B clients, primarily in Europe, Africa, and Asia.
- Sales Strategy and Market Expansion: Analysis of opportunities, setting priorities, and implementing actions to increase Bandex’s international presence.
- Client Management: Supporting distributors, negotiating contracts, and monitoring commercial performance.
- Participation in Trade Fairs: Representing the company, networking, and conducting competitive analysis to strengthen brand awareness.
- Digital Marketing Optimisation: Enhancing online visibility, SEO, and digital tools to generate qualified leads.
Detailed Description
- Tools: Odoo, Insight View, LinkedIn, ChatGPT.
Company Description
Rubber bands manufacturer
Company website
Website Creation & Digital Marketing – WordPress & WooCommerce
WEB & DIGITAL MARKETING • Remote
Since March 2012
Santa Pola
Spain
- I design and develop websites using WordPress and WooCommerce, providing high-performing solutions while keeping costs under control. My expertise is strongly focused on SEO, which I complement when needed with email marketing campaigns or Google Ads.
- Always staying up to date, I am continually exploring new ideas to launch web projects that combine performance, simplicity, and a strong SEO strategy.
Detailed Description
- Perú Soul – A trilingual website created to showcase and promote products from Peruvian culture. In-depth work on site structure, international SEO and content optimisation.
- Framboise en Bray – A website for a raspberry producer in Normandy, built with a strong local SEO strategy and optimised for geolocalised search.
- Conform’ Affiches – An automated B2B online shop generating additional income with no operational maintenance, designed for sustainable organic traffic.
Export sales manager
C3 Systems
April 2024
to September 2024
Temporary Work
Crevillente
Spain
- International sales in Belgium, The Netherlands, Luxembourg, Sweden, Denmark, Norway, United Kingdom, Portugal and Republic of Ireland.
- Sales target for 2024: 2,66M€ with 140 clients.
- Prospection trips to Norway, Belgium and England.
Company Description
Pergola and glazing systems manufacturer
Company website
International key account manager
El Cliente Indiscreto
March 2022
to January 2024
Full-time
Elche
- Interface between 30-35 European partners and the different departments of the company.
- Drafting of commercial proposals and responses to calls for tender.
- Solving problems inherent to the activity.
- Occasional management of mystery shopping projects.
- Translating documents and presentations into English and/or French.
- Reporting to the CEOs: Pepe and Antonio Galiano Picher.
E-commerce B2B and Digital Marketing Manager Spain
RETIF España
October 2018
to February 2021
Full-time
Asturias
Spain
- Define and implement digital strategy for the Spanish B2B market.
- Optimize the allocated marketing budget (SEO, SEA campaigns, social networks and e-mailing).
- Manage one person in charge of the product offer and customer service.
- Member of the Spain Sales Committee and (invited) member of the Executive committee.
- Results:
- 2020, with reduced budget (-14%) and various lockdowns for our customers:
+52% orders • +19% turnover • +36% conversion rate • +34% Google Ads turnover •
+243% e-mailing turnover - 2019, with same budget as 2018:
+8% turnover • +26% conversion rate • +87% collected leads • +56% quote requests •
-23% digital agencies fees • 100% of the product range uploaded online
Detailed Description
- Tools: Magento, Fredhopper, ABTasty, Salesforce Marketing Cloud, Google Analytics, Google Search Console, Google MyBusiness, Wordpress, Slack and Asana.
Company Description
B2B Retail
Company website
Digital Marketing Manager | E-mailing | SEO | Google Ads | Analytics
All Around Digital
July 2017
to October 2018
Full-time
Oviedo
Spain
- Created and optimized digital marketing strategies for various clients of the agency.
- Strong focus on rexbo.de’s digital marketing campaigns in 6 languages (SEA, SEO and e-mailing)
Detailed Description
- Tools: Asana, Cookiebot, Analytics, Google Ads, Google Tag Manager, Google Data Studio, Google Optimize, Google Merchant center, Google Search console, Mailchimp, GetSiteControl, Belboon, Tradetracker, SEMrush, Trustpilot, Helpscout, Hotjar and Facebook.
Company website
Manager Challenge Cup and Qualifiers | Rugby Competition Management
European Professional Club Rugby (EPCR)
May 2015
to April 2016
Neuchâtel
Switzerland
- Organized European rugby tournaments: Challenge Cup and Qualifying Competition.
- Coordinated with clubs, officials, leagues and associations from UK, France, Ireland and Italy.
- Audited Website audiences and helped to define the digital strategy.
Company website
Manager World Cup & Olympic Qualifiers | Football Competition Management
FIFA
March 2012
to April 2015
Full-time
Zürich
Switzerland
- Organized qualifying matches for the 2014 Football World Cup and the 2016 Olympic Games.
- Coordinated with confederations, football associations and match officials.
- Assistant General Coordinator during the 2013 FIFA Club World Cup in Morocco.
Company website
B2B E-commerce and Digital Marketing Manager | Southern Europe (6 Countries)
Seton - Brady Group
April 2011
to February 2012
Full-time
Roncq
France
- Developed online sales of Seton B2B webshops for six European countries: projects management (including Website migration), analytics, optimizations and digital marketing (SEA, SEO, e-mailing...).
- Trained and managed a digital team of 5 persons.
- Key achievements:
- Turnover increase +20% and traffic increase +13% (all websites)
- Securimed.fr migration from PowerBoutique CMS to Magento.
Company website
B2C E-commerce and Digital Marketing Manager | Spain and Italy
Kiabi.com
January 2008
to April 2011
Full-time
Hem
France
- Launched and developed Kiabi.es and Kiabi.it D2C webshops: logistics, payments, fraud, UX and digital marketing (SEO, SEA, e-mailing, affiliation, social networks and local partnerships).
- Prepared future webshops projects (Belgium, the Netherlands, Russia and Portugal).
- Managed a digital team of 2 persons.
- Key achievements:
- 2008: Launch of Kiabi.es e-commerce website
- 2009: Turnover increase +258% on Kiabi.es - Launch of Kiabi.it
- 2010: Turnover increase +168% on Kiabi.es and +513% on Kiabi.it
- Kiabi.es elected best 'click & mortar' website at the E-commerce Awards in 2010 and in 2011!
Company website
Purchasing department | Green Dot declaration
Norauto España
February 2007
to May 2007
Temporary Work
Valencia
Spain
- ‘Green Dot’ declaration (collecting suppliers’ information) and various tasks (statistics, importation…).
- Learning Spanish language.
Company website
Export Sales Representative | Industry | Europe, Russia and North Africa
Premines Industries
August 2005
to February 2007
Corbehem
France
- Managed 80 B2B customers mainly based in Europe, Russia and North Africa (1,8M€ turnover/year).
- Technical support for distributors, agents and end-users.
- Translated marketing supports to English (website, catalogue, brochures, etc.).
Company website
Internships and Summer Jobs | Sale | Administrative | Retail | Marketing | Content Creation
Various companies
1997
to 2004
Internship
Various places
- 2004: Digital marketing executive – Euro Worldwide Events Ltd. In Manchester (9-month-internship)
- 2002: Content management – Furet du Nord in Lille (9-month-internship)
- 2001: Communication dept. – Conseil général de l’Oise (3-month-internship)
- 2001: Shelf-stocking – Rayons Verts in Le Havre (6-month-internship)
- 2000: Museum attendant – Musée départemental in Beauvais (1-month-contract)
- 2000: Direct marketing – Intelligent Data Ltd. Irlande (6-month-internship)
- 1999: Furniture seller – BUT shop in Beauvais (1-month-contract)
- 1999: Car seller - Citroën in Beauvais (2-month-internship)
- 1998: Accounting dept. – Faurecia in Méru (1-month-contract)
- 1998: Purchasing dept. – Faurecia in Méru (1-month-internship)
- 1997: Accounting dept. – Faurecia in Méru (1-month-contract)
