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Eric Bailly

Eric Bailly

International Key Account Manager - French, English and Spanish

International Business
French - English - Spanish
Mystery Shopping
Ecommerce & Digital Marketing
43 years old
Driving License
Santa Pola España
Employed Unavailable
  • Interface between the European partners and the different departments of the company.
  • Drafting of commercial proposals and responses to calls for tender.
  • Solving problems inherent to the activity.
  • Occasional management of mystery shopping projects.
  • Translating documents and presentations into English and/or French.
  • Reporting to the CEOs: Pepe and Antonio Galiano Picher.
  • Created and developed affichage-obligatoire-entreprise.fr with Wordpress Woocommerce.
  • Implement and optimize SEA campaigns, B2B lead generation, e-mailing and SEO.
  • Complete business management: payments, accounting, customer relations, etc.
Detailed Description
  • Tools: Google Ads, Bing Ads, Google Analytics, Google Search Console, Screaming Frog, Mailchimp, Wordpress Woocommerce and Stripe.
  • Define and implement digital strategy for the Spanish B2B market.
  • Optimize the allocated marketing budget (SEO, SEA campaigns, social networks and e-mailing).
  • Manage one person in charge of the product offer and customer service.
  • Member of the Spain Sales Committee and (invited) member of the Executive committee.
  • Results:
  • 2020, with reduced budget (-14%) and various lockdown for our customers:
    +52% orders • +19% turnover • +36% conversion rate • +34% Google Ads turnover •
    +243% e-mailing turnover
  • 2019, with same budget as 2018:
    +8% turnover • +26% conversion rate • +87% collected leads • +56% quote requests •
    -23% digital agencies fees • 100% of the product range uploaded online
Detailed Description
  • Tools: Magento, Fredhopper, ABTasty, Salesforce Marketing Cloud, Google Analytics, Google Search Console, Google MyBusiness, Wordpress, Slack and Asana.
Company Description
B2B Retail
Company website
  • Created and optimized digital marketing strategies for various clients of the agency.
  • Strong focus on rexbo.de’s digital marketing campaigns in 6 languages (SEA, SEO and e-mailing)
Detailed Description
  • Tools: Asana, Cookiebot, Analytics, Google Ads, Google Tag Manager, Google Data Studio, Google Optimize, Google Merchant center, Google Search console, Mailchimp, GetSiteControl, Belboon, Tradetracker, SEMrush, Trustpilot, Helpscout, Hotjar and Facebook.
Company website
  • Organized European rugby tournaments: Challenge Cup and Qualifying Competition.
  • Coordinated with clubs, officials, leagues and associations from UK, France, Ireland and Italy.
  • Audited Website audiences and helped to define the digital strategy.
Company website
  • Developed online sales of Seton B2B webshops for six European countries: projects management (including Website migration), analytics, optimizations and digital marketing (SEA, SEO, e-mailing...).
  • Trained and managed a digital team of 5 persons.
  • Key achievements:
  • Turnover increase +20% and traffic increase +13% (all websites)
  • Securimed.fr migration from PowerBoutique CMS to Magento.
Company website
  • Organized qualifying matches for the 2014 Football World Cup and the 2016 Olympic Games.
  • Coordinated with confederations, football associations and match officials.
  • Assistant General Coordinator during the 2013 FIFA Club World Cup in Morocco.
Company website
  • Launched and developed Kiabi.es and Kiabi.it D2C webshops: logistics, payments, fraud, UX and digital marketing (SEO, SEA, e-mailing, affiliation, social networks and local partnerships).
  • Prepared future webshops projects (Belgium, the Netherlands, Russia and Portugal).
  • Managed a digital team of 2 persons.
  • Key achievements:
  • 2008: Launch of Kiabi.es e-commerce website
  • 2009: Turnover increase +258% on Kiabi.es - Launch of Kiabi.it
  • 2010: Turnover increase +168% on Kiabi.es and +513% on Kiabi.it
  • Kiabi.es elected best 'click & mortar' website at the E-commerce Awards in 2010 and in 2011!
Company website
  • ‘Green Dot’ declaration (collecting suppliers’ information) and various tasks (statistics, importation…).
  • Learning Spanish language.
Company website
  • Managed 80 B2B customers mainly based in Europe, Russia and North Africa (1,8M€ turnover/year).
  • Technical support for distributors, agents and end-users.
  • Translated marketing supports to English (website, catalogue, brochures, etc.).
Company website

Internships and summer jobs

Various companies
1997 to 2004
Various places
  • 2004: Digital marketing executive – Euro Worldwide Events Ltd. In Manchester (9-month-internship)
  • 2002: Content management – Furet du Nord in Lille (9-month-internship)
  • 2001: Communication dept. – Conseil général de l’Oise (3-month-internship)
  • 2001: Shelf-stocking – Rayons Verts in Le Havre (6-month-internship)
  • 2000: Museum attendant – Musée départemental in Beauvais (1-month-contract)
  • 2000: Direct marketing – Intelligent Data Ltd. Irlande (6-month-internship)
  • 1999: Furniture seller – BUT shop in Beauvais (1-month-contract)
  • 1999: Car seller - Citroën in Beauvais (2-month-internship)
  • 1998: Accounting dept. – Faurecia in Méru (1-month-contract)
  • 1998: Purchasing dept. – Faurecia in Méru (1-month-internship)
  • 1997: Accounting dept. – Faurecia in Méru (1-month-contract)