Eric Bailly
International Ecommerce Manager & Omnichannel Digital Marketing - Pastry Cook
E-commerce strategy
International digital marketing
B2B & D2C
French - English - Spanish
Ireland - Switzerland - France - Spain
42 years old
Driving License
Oviedo España
Entrepreneur
Available
My main skill is to design, implement and optimize ecommerce strategies and international digital marketing campaigns to increase B2B and D2C omnichannel profitable sales.
My experience is more oriented to performance marketing (turnover, leads) than branding. I successfully performed in various sectors like retail, fashion, industry, sport and also in a digital agency. I work in English, French and Spanish, which is a key advantage when targeting markets using these languages.
My experience is more oriented to performance marketing (turnover, leads) than branding. I successfully performed in various sectors like retail, fashion, industry, sport and also in a digital agency. I work in English, French and Spanish, which is a key advantage when targeting markets using these languages.
Senior e-commerce manager
RETIF España
October 2018
to February 2021
Full-time
Asturias
Spain
- Define and implement digital strategy for the Spanish B2B market.
- Optimize the allocated marketing budget (SEO, SEA campaigns, social networks and e-mailing).
- Manage one person in charge of the product offer and customer service.
- Member of the Spain Sales Committee and (invited) member of the Executive committee.
- Results:
- 2020, with reduced budget (-14%) and various lockdown for our customers:
+52% orders • +19% turnover • +36% conversion rate • +34% Google Ads turnover •
+243% e-mailing turnover - 2019, with same budget as 2018:
+8% turnover • +26% conversion rate • +87% collected leads • +56% quote requests •
-23% digital agencies fees • 100% of the product range uploaded online
Digital marketing manager
All Around Digital
July 2017
to October 2018
Oviedo
Spain
- Created and optimized digital marketing strategies for various clients of the agency.
- Strong focus on rexbo.de’s digital marketing campaigns in 6 languages (SEA, SEO and e-mailing)
Manager World Cup and Olympic Qualifiers
FIFA
March 2012
to April 2015
Zürich
Switzerland
- Organized qualifying matches for the 2014 Football World Cup and the 2016 Olympic Games.
- Coordinated with confederations, football associations and match officials.
- Assistant General Coordinator during the 2013 FIFA Club World Cup in Morocco.
E-commerce manager for Southern Europe
Seton - Brady Group
April 2011
to February 2012
Roncq
France
- Developed online sales of Seton B2B webshops for six European countries: projects management (including Website migration), analytics, optimizations and digital marketing (SEA, SEO, e-mailing...).
- Trained and managed a digital team of 5 persons.
- Key achievements:
- Turnover increase +20% and traffic increase +13% (all websites)
- Securimed.fr migration from PowerBoutique CMS to Magento.
International e-commerce manager
Kiabi.com
January 2008
to April 2011
Hem
France
- Launched and developed Kiabi.es and Kiabi.it D2C webshops: logistics, payments, fraud, UX and digital marketing (SEO, SEA, e-mailing, affiliation, social networks and local partnerships).
- Prepared future webshops projects (Belgium, the Netherlands, Russia and Portugal).
- Managed a digital team of 2 persons.
- Key achievements:
- 2008: Launch of Kiabi.es e-commerce website
- 2009: Turnover increase +258% on Kiabi.es - Launch of Kiabi.it
- 2010: Turnover increase +168% on Kiabi.es and +513% on Kiabi.it
- Kiabi.es elected best 'click & mortar' website at the E-commerce Awards in 2010 and in 2011!
Skills
Languages
-
French - Native language
Expert
-
Spanish - Professional level
Expert
-
English - Professional level
Expert
-
German - Low/average level
Notions
Digital skills
-
E-commerce strategy
Expert
-
Digital marketing: SEO, SEA, E-mailing
Expert
-
Web Analytics
Advanced
-
CMS: Wordpress Woocommerce, Magento
Advanced
-
Photoshop
Intermediate
Business skills
-
Internationalization
Expert
-
Team management
Advanced
-
Budget optimization
Advanced
-
Negotiation
Advanced
Master of Science in European management strategy
Business School - Staffordshire University - UK
September 2003
to June 2004
International management and dissertation on football clubs’ strategies: http://bit.ly/ZkP3M7
International marketing, finance, negotiation, logistics, human resources and Law.
Degree ("Maîtrise") in E-commerce
IUP Management de la Distribution - France
September 2001
to June 2002
E-commerce, digital marketing, logistics, business intelligence and Law.
International marketing, finance, purchasing and communication.
