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Eric Bailly

Eric Bailly

International Key Account Manager • SEO & Google Ads Freelance • Ecommerce • French, English and Spanish

SEO & Google Ads Freelance
French - English - Spanish
International Ecommerce
Digital Marketing
44 years old
Driving License
Santa Pola Spain
Employed Unavailable
  • Interface between 30-35 European partners and the different departments of the company.
  • Drafting of commercial proposals and responses to calls for tender.
  • Solving problems inherent to the activity.
  • Occasional management of mystery shopping projects.
  • Translating documents and presentations into English and/or French.
  • Reporting to the CEOs: Pepe and Antonio Galiano Picher.
  • SEM Consultant (SEO and SEA)
    Creation and localisation of SEA and SEO campaigns in French, English and Spanish.
  • SEO :
    Definition of SEO strategy
    Keyword research
    Optimisation of website architecture
    Creation and optimisation of metatags
    Content creation and optimisation
    Data monitoring and analysis
    Local SEO
  • SEA :
    Creation and optimisation of Google Ads campaigns
    Optimisation of campaign budgets
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  • Created and developed affichage-obligatoire-entreprise.fr with Wordpress Woocommerce.
  • Implement and optimize SEA campaigns, B2B lead generation, e-mailing and SEO.
  • Complete business management: payments, accounting, customer relations, etc.
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  • Define and implement digital strategy for the Spanish B2B market.
  • Optimize the allocated marketing budget (SEO, SEA campaigns, social networks and e-mailing).
  • Manage one person in charge of the product offer and customer service.
  • Member of the Spain Sales Committee and (invited) member of the Executive committee.
  • Results:
  • 2020, with reduced budget (-14%) and various lockdowns for our customers:
    +52% orders • +19% turnover • +36% conversion rate • +34% Google Ads turnover •
    +243% e-mailing turnover
  • 2019, with same budget as 2018:
    +8% turnover • +26% conversion rate • +87% collected leads • +56% quote requests •
    -23% digital agencies fees • 100% of the product range uploaded online
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  • Created and optimized digital marketing strategies for various clients of the agency.
  • Strong focus on rexbo.de’s digital marketing campaigns in 6 languages (SEA, SEO and e-mailing)
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  • Organized qualifying matches for the 2014 Football World Cup and the 2016 Olympic Games.
  • Coordinated with confederations, football associations and match officials.
  • Assistant General Coordinator during the 2013 FIFA Club World Cup in Morocco.
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  • French - Native language
  • Spanish - Professional level
  • English - Professional level
  • German - Low/average level

Business skills

  • Internationalization
  • Team management
  • Budget optimization
  • Negotiation

Digital skills

  • E-commerce strategy
  • Digital marketing: SEO, SEA, E-mailing
  • Web Analytics
  • CMS: Wordpress Woocommerce, Magento
  • Photoshop

Master of Science in European management strategy

Business School - Staffordshire University - UK

September 2003 to June 2004
International management and dissertation on football clubs’ strategies: http://bit.ly/ZkP3M7

Master ("DESS") in International business

IAE de Lille - France

September 2002 to June 2003
International marketing, finance, negotiation, logistics, human resources and Law.

Degree ("Maîtrise") in E-commerce

IUP Management de la Distribution - France

September 2001 to June 2002
E-commerce, digital marketing, logistics, business intelligence and Law.

National Diploma in Marketing

Institute of Technology Carlow - Ireland

September 1999 to June 2000
International marketing, finance, purchasing and communication.