International Business Development: Identification, prospecting, and management of distributors and B2B clients, primarily in Europe, Africa, and Asia.
Sales Strategy and Market Expansion: Analysis of opportunities, setting priorities, and implementing actions to increase Bandex’s international presence.
Client Management: Supporting distributors, negotiating contracts, and monitoring commercial performance.
Participation in Trade Fairs: Representing the company, networking, and conducting competitive analysis to strengthen brand awareness.
Digital Marketing Optimisation: Enhancing online visibility, SEO, and digital tools to generate qualified leads.
I design and develop websites using WordPress and WooCommerce, providing high-performing solutions while keeping costs under control. My expertise is strongly focused on SEO, which I complement when needed with email marketing campaigns or Google Ads.
Always staying up to date, I am continually exploring new ideas to launch web projects that combine performance, simplicity, and a strong SEO strategy.
Define and implement digital strategy for the Spanish B2B market.
Optimize the allocated marketing budget (SEO, SEA campaigns, social networks and e-mailing).
Manage one person in charge of the product offer and customer service.
Member of the Spain Sales Committee and (invited) member of the Executive committee.
Results:
2020, with reduced budget (-14%) and various lockdowns for our customers: +52% orders • +19% turnover • +36% conversion rate • +34% Google Ads turnover • +243% e-mailing turnover
2019, with same budget as 2018: +8% turnover • +26% conversion rate • +87% collected leads • +56% quote requests • -23% digital agencies fees • 100% of the product range uploaded online