International Business Development: Identification, prospecting, and management of distributors and B2B clients, primarily in Europe, Africa, and Asia.
Sales Strategy and Market Expansion: Analysis of opportunities, setting priorities, and implementing actions to increase Bandex’s international presence.
Client Management: Supporting distributors, negotiating contracts, and monitoring commercial performance.
Participation in Trade Fairs: Representing the company, networking, and conducting competitive analysis to strengthen brand awareness.
Digital Marketing Optimisation: Enhancing online visibility, SEO, and digital tools to generate qualified leads.
Define and implement digital strategy for the Spanish B2B market.
Optimize the allocated marketing budget (SEO, SEA campaigns, social networks and e-mailing).
Manage one person in charge of the product offer and customer service.
Member of the Spain Sales Committee and (invited) member of the Executive committee.
Results:
2020, with reduced budget (-14%) and various lockdowns for our customers: +52% orders • +19% turnover • +36% conversion rate • +34% Google Ads turnover • +243% e-mailing turnover
2019, with same budget as 2018: +8% turnover • +26% conversion rate • +87% collected leads • +56% quote requests • -23% digital agencies fees • 100% of the product range uploaded online