SEM Consultant (SEO and SEA) Creation and localisation of SEA and SEO campaigns in French, English and Spanish.
SEO : Definition of SEO strategy Keyword research Optimisation of website architecture Creation and optimisation of metatags Content creation and optimisation Data monitoring and analysis Local SEO
SEA : Creation and optimisation of Google Ads campaigns Optimisation of campaign budgets
Define and implement digital strategy for the Spanish B2B market.
Optimize the allocated marketing budget (SEO, SEA campaigns, social networks and e-mailing).
Manage one person in charge of the product offer and customer service.
Member of the Spain Sales Committee and (invited) member of the Executive committee.
Results:
2020, with reduced budget (-14%) and various lockdowns for our customers: +52% orders • +19% turnover • +36% conversion rate • +34% Google Ads turnover • +243% e-mailing turnover
2019, with same budget as 2018: +8% turnover • +26% conversion rate • +87% collected leads • +56% quote requests • -23% digital agencies fees • 100% of the product range uploaded online
