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Eric Bailly

Eric Bailly

International Ecommerce Manager & Omnichannel Digital Marketing - Pastry Cook

E-commerce strategy
International digital marketing
B2B & D2C
French - English - Spanish
Ireland - Switzerland - France - Spain
42 years old
Driving License
Oviedo España
Entrepreneur Available
My main skill is to design, implement and optimize ecommerce strategies and international digital marketing campaigns to increase B2B and D2C omnichannel profitable sales.
My experience is more oriented to performance marketing (turnover, leads) than branding. I successfully performed in various sectors like retail, fashion, industry, sport and also in a digital agency. I work in English, French and Spanish, which is a key advantage when targeting markets using these languages.
Resume created on DoYouBuzz
  • Define and implement digital strategy for the Spanish B2B market.
  • Optimize the allocated marketing budget (SEO, SEA campaigns, social networks and e-mailing).
  • Manage one person in charge of the product offer and customer service.
  • Member of the Spain Sales Committee and (invited) member of the Executive committee.
  • Results:
  • 2020, with reduced budget (-14%) and various lockdown for our customers:
    +52% orders • +19% turnover • +36% conversion rate • +34% Google Ads turnover •
    +243% e-mailing turnover
  • 2019, with same budget as 2018:
    +8% turnover • +26% conversion rate • +87% collected leads • +56% quote requests •
    -23% digital agencies fees • 100% of the product range uploaded online
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  • Created and optimized digital marketing strategies for various clients of the agency.
  • Strong focus on rexbo.de’s digital marketing campaigns in 6 languages (SEA, SEO and e-mailing)
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  • Organized qualifying matches for the 2014 Football World Cup and the 2016 Olympic Games.
  • Coordinated with confederations, football associations and match officials.
  • Assistant General Coordinator during the 2013 FIFA Club World Cup in Morocco.
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  • Developed online sales of Seton B2B webshops for six European countries: projects management (including Website migration), analytics, optimizations and digital marketing (SEA, SEO, e-mailing...).
  • Trained and managed a digital team of 5 persons.
  • Key achievements:
  • Turnover increase +20% and traffic increase +13% (all websites)
  • Securimed.fr migration from PowerBoutique CMS to Magento.
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  • Launched and developed Kiabi.es and Kiabi.it D2C webshops: logistics, payments, fraud, UX and digital marketing (SEO, SEA, e-mailing, affiliation, social networks and local partnerships).
  • Prepared future webshops projects (Belgium, the Netherlands, Russia and Portugal).
  • Managed a digital team of 2 persons.
  • Key achievements:
  • 2008: Launch of Kiabi.es e-commerce website
  • 2009: Turnover increase +258% on Kiabi.es - Launch of Kiabi.it
  • 2010: Turnover increase +168% on Kiabi.es and +513% on Kiabi.it
  • Kiabi.es elected best 'click & mortar' website at the E-commerce Awards in 2010 and in 2011!
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  • French - Native language
  • Spanish - Professional level
  • English - Professional level
  • German - Low/average level

Digital skills

  • E-commerce strategy
  • Digital marketing: SEO, SEA, E-mailing
  • Web Analytics
  • CMS: Wordpress Woocommerce, Magento
  • Photoshop

Business skills

  • Internationalization
  • Team management
  • Budget optimization
  • Negotiation

Master of Science in European management strategy

Business School - Staffordshire University - UK

September 2003 to June 2004
International management and dissertation on football clubs’ strategies: http://bit.ly/ZkP3M7

Master ("DESS") in International business

IAE de Lille - France

September 2002 to June 2003
International marketing, finance, negotiation, logistics, human resources and Law.

Degree ("Maîtrise") in E-commerce

IUP Management de la Distribution - France

September 2001 to June 2002
E-commerce, digital marketing, logistics, business intelligence and Law.

National Diploma in Marketing

Institute of Technology Carlow - Ireland

September 1999 to June 2000
International marketing, finance, purchasing and communication.