Senior e-commerce manager working in the digital sector since 2002. Thanks to my studies and jobs, I enjoyed the opportunity to live and work in various countries: France, Republic of Ireland, United Kingdom, Switzerland and Spain.
Specialized in developing international profitable sales on and offline, I work in French, English and Spanish. The companies I worked for were from different but interesting activity sectors such as industry, B2B, D2C retail, sport and a digital agency.
Skills: e-commerce, internationalization, digital team management and marketing budget management.
Define and implement digital strategy for the Spanish B2B market.
Optimize the allocated marketing budget (SEO, SEA campaigns, social networks and e-mailing).
Manage one person in charge of the product offer and customer service.
Member of the Spain Sales Committee and (invited) member of the Executive committee.
Results:
2020, with reduced budget (-14%) and various lockdown for our customers: +52% orders • +19% turnover • +36% conversion rate • +34% Google Ads turnover • +243% e-mailing turnover
2019, with same budget as 2018: +8% turnover • +26% conversion rate • +87% collected leads • +56% quote requests • -23% digital agencies fees • 100% of the product range uploaded online
Developed online sales of Seton B2B webshops for six European countries: projects management (including Website migration), analytics, optimizations and digital marketing (SEA, SEO, e-mailing...).
Trained and managed a digital team of 5 persons.
Key achievements:
Turnover increase +20% and traffic increase +13% (all websites)
Securimed.fr migration from PowerBoutique CMS to Magento.
Launched and developed Kiabi.es and Kiabi.it D2C webshops: logistics, payments, fraud, UX and digital marketing (SEO, SEA, e-mailing, affiliation, social networks and local partnerships).
Prepared future webshops projects (Belgium, the Netherlands, Russia and Portugal).
Managed a digital team of 2 persons.
Key achievements:
2008: Launch of Kiabi.es e-commerce website
2009: Turnover increase +258% on Kiabi.es - Launch of Kiabi.it
2010: Turnover increase +168% on Kiabi.es and +513% on Kiabi.it
Kiabi.es elected best 'click & mortar' website at the E-commerce Awards in 2010 and in 2011!
