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Eric Bailly

Eric Bailly

International Ecommerce & Omnicanal Digital Marketing

E-commerce strategy
International digital marketing
French - English - Spanish
Master Sc.
Ireland - Switzerland - France - Spain
41 years old
Driving License
Oviedo España
Entrepreneur Available
Senior e-commerce manager working in the digital sector since 2002. Thanks to my studies and jobs, I enjoyed the opportunity to live and work in various countries: France, Republic of Ireland, United Kingdom, Switzerland and Spain.

Specialized in developing international profitable sales on and offline, I work in French, English and Spanish. The companies I worked for were from different but interesting activity sectors such as industry, B2B, D2C retail, sport and a digital agency.

Skills: e-commerce, internationalization, digital team management and marketing budget management.
Resume created on DoYouBuzz
  • Created and developed affichage-obligatoire-entreprise.fr with Wordpress Woocommerce.
  • Implement and optimize SEA campaigns, B2B lead generation, e-mailing and SEO.
  • Complete business management: payments, accounting, customer relations, etc.
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  • Define and implement digital strategy for the Spanish B2B market.
  • Optimize the allocated marketing budget (SEO, SEA campaigns, social networks and e-mailing).
  • Manage one person in charge of the product offer and customer service.
  • Member of the Spain Sales Committee and (invited) member of the Executive committee.
  • Results:
  • 2020, with reduced budget (-14%) and various lockdown for our customers:
    +52% orders • +19% turnover • +36% conversion rate • +34% Google Ads turnover •
    +243% e-mailing turnover
  • 2019, with same budget as 2018:
    +8% turnover • +26% conversion rate • +87% collected leads • +56% quote requests •
    -23% digital agencies fees • 100% of the product range uploaded online
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  • Created and optimized digital marketing strategies for various clients of the agency.
  • Strong focus on rexbo.de’s digital marketing campaigns in 6 languages (SEA, SEO and e-mailing)
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  • Organized qualifying matches for the 2014 Football World Cup and the 2016 Olympic Games.
  • Coordinated with confederations, football associations and match officials.
  • Assistant General Coordinator during the 2013 FIFA Club World Cup in Morocco.
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  • Developed online sales of Seton B2B webshops for six European countries: projects management (including Website migration), analytics, optimizations and digital marketing (SEA, SEO, e-mailing...).
  • Trained and managed a digital team of 5 persons.
  • Key achievements:
  • Turnover increase +20% and traffic increase +13% (all websites)
  • Securimed.fr migration from PowerBoutique CMS to Magento.
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  • Launched and developed Kiabi.es and Kiabi.it D2C webshops: logistics, payments, fraud, UX and digital marketing (SEO, SEA, e-mailing, affiliation, social networks and local partnerships).
  • Prepared future webshops projects (Belgium, the Netherlands, Russia and Portugal).
  • Managed a digital team of 2 persons.
  • Key achievements:
  • 2008: Launch of Kiabi.es e-commerce website
  • 2009: Turnover increase +258% on Kiabi.es - Launch of Kiabi.it
  • 2010: Turnover increase +168% on Kiabi.es and +513% on Kiabi.it
  • Kiabi.es elected best 'click & mortar' website at the E-commerce Awards in 2010 and in 2011!
Learn more
Skills

Languages

  • French - Native language
    Expert
  • Spanish - Professional level
    Expert
  • English - Professional level
    Expert
  • German - Low/average level
    Notions

Digital skills

  • E-commerce strategy
    Expert
  • Digital marketing: SEO, SEA, E-mailing
    Expert
  • Web Analytics
    Advanced
  • CMS: Wordpress Woocommerce, Magento
    Advanced
  • Photoshop
    Intermediate

Business skills

  • Internationalization
    Expert
  • Team management
    Advanced
  • Budget optimization
    Advanced
  • Negotiation
    Advanced

Master of Science in European management strategy

Business School - Staffordshire University - UK

September 2003 to June 2004
International management and dissertation on football clubs’ strategies: http://bit.ly/ZkP3M7

Master ("DESS") in International business

IAE de Lille - France

September 2002 to June 2003
International marketing, finance, negotiation, logistics, human resources and Law.

Degree ("Maîtrise") in E-commerce

IUP Management de la Distribution - France

September 2001 to June 2002
E-commerce, digital marketing, logistics, business intelligence and Law.

National Diploma in Marketing

Institute of Technology Carlow - Ireland

September 1999 to June 2000
International marketing, finance, purchasing and communication.