Eric Bailly
International Key Account Manager • SEO & Google Ads Freelance • Ecommerce • French, English and Spanish
SEO & Google Ads Freelance
B2B
French - English - Spanish
International Ecommerce
Digital Marketing
44 years old
Driving License
Santa Pola Spain
Employed
Unavailable
International key account manager
El Cliente Indiscreto
Since March 2022
Full-time
Elche
- Interface between 30-35 European partners and the different departments of the company.
- Drafting of commercial proposals and responses to calls for tender.
- Solving problems inherent to the activity.
- Occasional management of mystery shopping projects.
- Translating documents and presentations into English and/or French.
- Reporting to the CEOs: Pepe and Antonio Galiano Picher.
SEO and Google Ads Freelance | French - Spanish - English
Freelance
Since 2021
Freelancer
Santa Pola
Spain
- SEM Consultant (SEO and SEA)
Creation and localisation of SEA and SEO campaigns in French, English and Spanish. - SEO :
Definition of SEO strategy
Keyword research
Optimisation of website architecture
Creation and optimisation of metatags
Content creation and optimisation
Data monitoring and analysis
Local SEO - SEA :
Creation and optimisation of Google Ads campaigns
Optimisation of campaign budgets
Ecommerce B2B Business Owner
Conform' Affiches
Since March 2012
Elche
Spain
- Created and developed affichage-obligatoire-entreprise.fr with Wordpress Woocommerce.
- Implement and optimize SEA campaigns, B2B lead generation, e-mailing and SEO.
- Complete business management: payments, accounting, customer relations, etc.
E-commerce B2B and Digital Marketing Manager Spain
RETIF España
October 2018
to February 2021
Full-time
Asturias
Spain
- Define and implement digital strategy for the Spanish B2B market.
- Optimize the allocated marketing budget (SEO, SEA campaigns, social networks and e-mailing).
- Manage one person in charge of the product offer and customer service.
- Member of the Spain Sales Committee and (invited) member of the Executive committee.
- Results:
- 2020, with reduced budget (-14%) and various lockdowns for our customers:
+52% orders • +19% turnover • +36% conversion rate • +34% Google Ads turnover •
+243% e-mailing turnover - 2019, with same budget as 2018:
+8% turnover • +26% conversion rate • +87% collected leads • +56% quote requests •
-23% digital agencies fees • 100% of the product range uploaded online
Digital Marketing Manager | E-mailing | SEO | Google Ads | Analytics
All Around Digital
July 2017
to October 2018
Full-time
Oviedo
Spain
- Created and optimized digital marketing strategies for various clients of the agency.
- Strong focus on rexbo.de’s digital marketing campaigns in 6 languages (SEA, SEO and e-mailing)
Manager World Cup & Olympic Qualifiers | Football Competition Management
FIFA
March 2012
to April 2015
Full-time
Zürich
Switzerland
- Organized qualifying matches for the 2014 Football World Cup and the 2016 Olympic Games.
- Coordinated with confederations, football associations and match officials.
- Assistant General Coordinator during the 2013 FIFA Club World Cup in Morocco.
Skills
Languages
-
French - Native language
Expert
-
Spanish - Professional level
Expert
-
English - Professional level
Expert
-
German - Low/average level
Notions
Business skills
-
Internationalization
Expert
-
Team management
Advanced
-
Budget optimization
Advanced
-
Negotiation
Advanced
Digital skills
-
E-commerce strategy
Expert
-
Digital marketing: SEO, SEA, E-mailing
Expert
-
Web Analytics
Advanced
-
CMS: Wordpress Woocommerce, Magento
Advanced
-
Photoshop
Intermediate
Master of Science in European management strategy
Business School - Staffordshire University - UK
September 2003
to June 2004
International management and dissertation on football clubs’ strategies: http://bit.ly/ZkP3M7
International marketing, finance, negotiation, logistics, human resources and Law.
Degree ("Maîtrise") in E-commerce
IUP Management de la Distribution - France
September 2001
to June 2002
E-commerce, digital marketing, logistics, business intelligence and Law.
International marketing, finance, purchasing and communication.
