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Eric Bailly

Eric Bailly

International Key Account Manager - French, English and Spanish

International Business
B2B
French - English - Spanish
Mystery Shopping
Ecommerce & Digital Marketing
43 years old
Driving License
Santa Pola España
Employed Unavailable
  • Define and implement digital strategy for the Spanish B2B market.
  • Optimize the allocated marketing budget (SEO, SEA campaigns, social networks and e-mailing).
  • Manage one person in charge of the product offer and customer service.
  • Member of the Spain Sales Committee and (invited) member of the Executive committee.
  • Results:
  • 2020, with reduced budget (-14%) and various lockdown for our customers:
    +52% orders • +19% turnover • +36% conversion rate • +34% Google Ads turnover •
    +243% e-mailing turnover
  • 2019, with same budget as 2018:
    +8% turnover • +26% conversion rate • +87% collected leads • +56% quote requests •
    -23% digital agencies fees • 100% of the product range uploaded online
Detailed Description
  • Tools: Magento, Fredhopper, ABTasty, Salesforce Marketing Cloud, Google Analytics, Google Search Console, Google MyBusiness, Wordpress, Slack and Asana.
Company Description
B2B Retail
Company website