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Sofía Díaz de Frutos

Sofía Díaz de Frutos

Digital Marketing Freelance (Full Stack profile)

Madrid Spain
Employed Available
Deep knowledge/expertise in Search Marketing and Web Analytics as well as complementary knowledge of Social Media.

Writing, photography, video/table games, music & mountains.

Affiliation sites owner: Amazon, Belboon, ElCorteIngés, Zanox.
Resume created on DoYouBuzz
  • SEO Expert: SEO strategy & implementations; content creation & curation; Bloggers management; Get sites out of google penalties; Suggestions of improvements to content & Web teams; iMacros creation; Monitoring.
  • Social Media specialist: Responsible for hotels Social Media strategy to grow their online communities, build loyalty and create an universe of values around the brand. It includes the establishment of a community management plan, launching facebook ad campaigns, sweepstakes or contests and developing creative actions.
  • Web Analytics Expert -Google Analytics Certified- Web analytics to monitor web/campaigns performance, solve tracking issues and propose improvements
  • Google Adwords Campaign - G. Adwords Certified- Set up and run Google Adwords tests
Detailed Description
  • SEO specialist: plan, launch and monitor SEO strategies for more than 15 e-commerce clients getting to rank them in the 10 first Google's search results for most competitive keywords in tourism sector. Run Web audits; Monthly performance reports; Get sites out of a Google Manual Penalty. Suggest SEO improvements to content&web teams.

    Social Media strategist: content strategy; sweepstakes; facebook ads; Thought to contibute SEO and conversion goals at the same time.
Company Description
Technology and marketing services for hotels