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Deep knowledge/expertise in Search Marketing and Web Analytics as well as complementary knowledge of Social Media.
Writing, photography, video/table games, music & mountains.
Affiliation sites owner: Amazon, Belboon, ElCorteIngés, Zanox.
Since June 2016
- Web Analytics
- DDBB traceability
- Marketing Strategy & Research
- User Centric Implementation
- Technical Audit & Testing
- Growth Forecasts
- Data-Driven Analysis
- Test A/B & CRO
- Dashboards & Reporting for different purposes
to March 2014
- SEO Audit
- Link building strategy
- Keyword research
- Competitor analysis & benchmarking
- Implementation support
- Introduction of new ideas & improvements
- >Clients: Fullstep, Crossinx, Comparaiso, AtresMedia (Tualbum, Nubeox, etc.); Telepizza; Garnier; Ticketea; Telepizza Franchise; Haya Real Estate; Iberdrola; Centros Único, Empresite, Clima - Eltiempo, PáginasAmarillas latam.
Since November 2012
- Google adwords Campaigns - Multilingüal & Multiregional- spanish and foreign audiences
- SEO tasks: audit, implementations, link building, among others
- Facebook Campaigns
- >Clients: Olisson; Ciudalcampo; RadiKite; Tindalos Diseño; Quepulsometro.com
Since September 2011
- SEO Expert: SEO strategy & implementations; content creation & curation; Bloggers management; Get sites out of google penalties; Suggestions of improvements to content & Web teams; iMacros creation; Monitoring.
- Social Media specialist: Responsible for hotels Social Media strategy to grow their online communities, build loyalty and create an universe of values around the brand. It includes the establishment of a community management plan, launching facebook ad campaigns, sweepstakes or contests and developing creative actions.
- Web Analytics Expert -Google Analytics Certified- Web analytics to monitor web/campaigns performance, solve tracking issues and propose improvements
- Google Adwords Campaign - G. Adwords Certified- Set up and run Google Adwords tests
to September 2009
- Different functions related to CRM, ERP, XRT products: events, merchandising, direct marketing, channel mk, on line marketing, corporate visual identity, advertising, card´s graphic design, content´s updating, among others.
to March 2009
- Administrative and academic management of Masters of Communication.
- Corporate Blog creation; promotional activity;
El Relevo -Magazine-
to May 2007
Human Level Formación
Understand AJAX and its differents implementations. Detect when it is used and how; Detect if the implementation is indexable, crawlable by robots and accesible for users.
Google Conversion University
to April 2012
Google Analytics Certified Professional (score: 98%)
Google Adwords Fundamentals (score: 92%)
Universidad de Granada
to June 2010
8.39/10. This degree is focused on the practical training of students, combining case studies with the realization of individual and group projects.
-Market Research and statistical analysis of data
AERCO (Asociación Española de Responsables de Comunidad Online)
to September 2011
These courses enable to effectively acquire the needed knowledge to become a Social/community Management professional and clearly understand the Social Media fundaments and tools
Quinn School of Business -University College -
to May 2011
Selected under the Erasmus Programme to study at the University Collegue of Dublin during the whole year for the academic year 2010-2011 in Business.
Universidad Complutense de Madrid
to June 2009
8.4/100. This degree enables students to design, implement and monitor of communications campaigns for companies from both private and public spheres.
to April 2007
Scripts Logic (not programming): call tracking, custom cookies, etc.
htaccess / Apache: redirection rules, use of regex for URL rewriting.
Macros creation (with iMacros): automation of business tabs to around 10 local directories.
HTML Knowledge / css: creation of HTML websites both from zero and using templates
WPO deep analysis (doing test with own websites)
Understanding of AJAX implementation for best SEO
Google Penalties (Penguin Link Cleaning and Request for many sites)
dataLayer (design; variables logic)
Web Analytics: Google Analytics, Google Tag Manager, Data Studio, Tableau, Power BI, Sweetspot, SalesForce (Google Analytics integration with custom fields), R-Studio, Optimize, Hotjar, Crazy Egg, Chrome Console & Extensions.
SEO: Web CEO, Screaming Frog, WebPageTest, GTMetrix, MajesticSeo, SemRush, Ahrefs, Search Console, Panguin Tool, Xenu, SEO tools for Excel., Link Detox, Keyword Planner.
PPC: Google Adwords Editor, SemRush, Facebook Business Manager.
Affiliation: Amazon, Zanox, Belboon, ElCorteInglés.
Social Media / Blogs /Content Curation
PPC: Adwords,AdSense,Facebook ads, etc.
2012- Google Analytics Individual Qualified (98%)
2012 - Google Adwords Fundamentals (92%)