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Professional Status

Open to opportunities

About Me

Deep knowledge/expertise in Search Marketing and Web Analytics as well as complementary knowledge of Social Media.

Writing, photography, video/table games, music & mountains.

Affiliation sites owner: Amazon, Belboon, ElCorteIngés, Zanox.

Sofía Díaz de Frutos


Business Intelligence & Data Manager

Relevant Traffic
Since June 2016
  • Web Analytics
  • DDBB traceability
  • Marketing Strategy & Research
  • User Centric Implementation
  • Technical Audit & Testing
  • Growth Forecasts
  • Data-Driven Analysis
  • Test A/B & CRO
  • Dashboards & Reporting for different purposes

SEO Senior Consultant

Relevant Traffic
November 2013 to March 2014
  • SEO Audit
  • Link building strategy
  • Keyword research
  • Competitor analysis & benchmarking
  • Implementation support
  • Introduction of new ideas & improvements
  • >Clients: Fullstep, Crossinx, Comparaiso, AtresMedia (Tualbum, Nubeox, etc.); Telepizza; Garnier; Ticketea; Telepizza Franchise; Haya Real Estate; Iberdrola; Centros Único, Empresite, Clima - Eltiempo, PáginasAmarillas latam.
  • Proposals

SEM/SEO Freelance

Since November 2012
  • Google adwords Campaigns - Multilingüal & Multiregional- spanish and foreign audiences
  • SEO tasks: audit, implementations, link building, among others
  • Facebook Campaigns
  • >Clients: Olisson; Ciudalcampo; RadiKite; Tindalos Diseño;

Marketing Online Manager

Since September 2011
  • SEO Expert: SEO strategy & implementations; content creation & curation; Bloggers management; Get sites out of google penalties; Suggestions of improvements to content & Web teams; iMacros creation; Monitoring.
  • Social Media specialist: Responsible for hotels Social Media strategy to grow their online communities, build loyalty and create an universe of values around the brand. It includes the establishment of a community management plan, launching facebook ad campaigns, sweepstakes or contests and developing creative actions.
  • Web Analytics Expert -Google Analytics Certified- Web analytics to monitor web/campaigns performance, solve tracking issues and propose improvements
  • Google Adwords Campaign - G. Adwords Certified- Set up and run Google Adwords tests

Marketing Assistant

April 2009 to September 2009
  • Different functions related to CRM, ERP, XRT products: events, merchandising, direct marketing, channel mk, on line marketing, corporate visual identity, advertising, card´s graphic design, content´s updating, among others.
  • Administrative and academic management of Masters of Communication.
  • Corporate Blog creation; promotional activity;


El Relevo -Magazine-
October 2006 to May 2007


Ajax crawlable and indexable

Human Level Formación
April 2014

Understand AJAX and its differents implementations. Detect when it is used and how; Detect if the implementation is indexable, crawlable by robots and accesible for users.

Google Certifications

Google Conversion University
December 2011 to April 2012

Google Analytics Certified Professional (score: 98%)
Google Adwords Fundamentals (score: 92%)

Marketing and Market Research

Universidad de Granada
September 2009 to June 2010

8.39/10. This degree is focused on the practical training of students, combining case studies with the realization of individual and group projects.

-Market techniques
-Market Research and statistical analysis of data

Community Manager and Social Media Manager Specialization Courses

AERCO (Asociación Española de Responsables de Comunidad Online)
July 2011 to September 2011

These courses enable to effectively acquire the needed knowledge to become a Social/community Management professional and clearly understand the Social Media fundaments and tools


Quinn School of Business -University College -
September 2010 to May 2011

Selected under the Erasmus Programme to study at the University Collegue of Dublin during the whole year for the academic year 2010-2011 in Business.

Advertising and Public Relations

Universidad Complutense de Madrid
September 2004 to June 2009

8.4/100. This degree enables students to design, implement and monitor of communications campaigns for companies from both private and public spheres.

Graphic Design

October 2006 to April 2007


  • Scripts Logic (not programming): call tracking, custom cookies, etc.
  • htaccess / Apache: redirection rules, use of regex for URL rewriting.
  • Macros creation (with iMacros): automation of business tabs to around 10 local directories.
  • HTML Knowledge / css: creation of HTML websites both from zero and using templates
  • WPO deep analysis (doing test with own websites)
  • Understanding of AJAX implementation for best SEO
  • Mobile SEO
  • Google Penalties (Penguin Link Cleaning and Request for many sites)
  • dataLayer (design; variables logic)
  • Web Analytics: Google Analytics, Google Tag Manager, Data Studio, Tableau, Power BI, Sweetspot, SalesForce (Google Analytics integration with custom fields), R-Studio, Optimize, Hotjar, Crazy Egg, Chrome Console & Extensions.
  • SEO: Web CEO, Screaming Frog, WebPageTest, GTMetrix, MajesticSeo, SemRush, Ahrefs, Search Console, Panguin Tool, Xenu, SEO tools for Excel., Link Detox, Keyword Planner.
  • PPC: Google Adwords Editor, SemRush, Facebook Business Manager.
  • Affiliation: Amazon, Zanox, Belboon, ElCorteInglés.
  • Social Media / Blogs /Content Curation
  • PPC: Adwords,AdSense,Facebook ads, etc.
  • Mobile Strategy
  • 2012- Google Analytics Individual Qualified (98%)
  • 2012 - Google Adwords Fundamentals (92%)
  • Photoshop
  • Freehand
  • Coreldraw
  • Quarkexpress