SEO Expert: SEO strategy & implementations; content creation & curation; Bloggers management; Get sites out of google penalties; Suggestions of improvements to content & Web teams; iMacros creation; Monitoring.
Social Media specialist: Responsible for hotels Social Media strategy to grow their online communities, build loyalty and create an universe of values around the brand. It includes the establishment of a community management plan, launching facebook ad campaigns, sweepstakes or contests and developing creative actions.
Web Analytics Expert -Google Analytics Certified- Web analytics to monitor web/campaigns performance, solve tracking issues and propose improvements
Google Adwords Campaign - G. Adwords Certified- Set up and run Google Adwords tests
Different functions related to CRM, ERP, XRT products: events, merchandising, direct marketing, channel mk, on line marketing, corporate visual identity, advertising, card´s graphic design, content´s updating, among others.
-Google Analytics Certified Professional (score: 98%) -Google Adwords Fundamentals (score: 92%) -Measure your customer-centric marketing -Google Tag Manager Fundamentals -Ecommerce Analytics: From Data to Decisions -Advanced Google Analytics
Web Analytics: Google Analytics, Google Tag Manager, Data Studio, Tableau, Power BI, Sweetspot, SalesForce (Google Analytics integration with custom fields), R-Studio, Optimize, Hotjar, Crazy Egg, Chrome Console & Extensions.
SEO: Web CEO, Screaming Frog, WebPageTest, GTMetrix, MajesticSeo, SemRush, Ahrefs, Search Console, Panguin Tool, Xenu, SEO tools for Excel., Link Detox, Keyword Planner.
PPC: Google Adwords Editor, SemRush, Facebook Business Manager.