Sofía Díaz de Frutos
Digital Marketing Freelance (Full Stack profile)
Madrid Spain
Employed
Available
Deep knowledge/expertise in Search Marketing and Web Analytics as well as complementary knowledge of Social Media.
Writing, photography, video/table games, music & mountains.
Affiliation sites owner: Amazon, Belboon, ElCorteIngés, Zanox.
Writing, photography, video/table games, music & mountains.
Affiliation sites owner: Amazon, Belboon, ElCorteIngés, Zanox.
- Scripts Logic (not programming): call tracking, custom cookies, etc.
- htaccess / Apache: redirection rules, use of regex for URL rewriting.
- Macros creation (with iMacros): automation of business tabs to around 10 local directories.
- HTML Knowledge / css: creation of HTML websites both from zero and using templates
- WPO deep analysis (doing test with own websites)
- Understanding of AJAX implementation for best SEO
- Mobile SEO
- Google Penalties (Penguin Link Cleaning and Request for many sites)
- dataLayer (design; variables logic)
- Web Analytics: Google Analytics, Google Tag Manager, Data Studio, Tableau, Power BI, Sweetspot, SalesForce (Google Analytics integration with custom fields), R-Studio, Optimize, Hotjar, Crazy Egg, Chrome Console & Extensions.
- SEO: Web CEO, Screaming Frog, WebPageTest, GTMetrix, MajesticSeo, SemRush, Ahrefs, Search Console, Panguin Tool, Xenu, SEO tools for Excel., Link Detox, Keyword Planner.
- PPC: Google Adwords Editor, SemRush, Facebook Business Manager.
- Affiliation: Amazon, Zanox, Belboon, ElCorteInglés.
- Social Media / Blogs /Content Curation
- Mobile Strategy
- Blogger: sofiadiaz.es, todostartups.com, blog.miraiespana.com, etc.
- Press releases, Business letter, web copywriting
- 2012- Google Analytics Individual Qualified (98%)
- 2012 - Google Adwords Fundamentals (92%)
- Photoshop
- Freehand
- Coreldraw
- Quarkexpress
