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Sofía Díaz de Frutos

Sofía Díaz de Frutos

Digital Marketing Freelance (Full Stack profile)

Madrid Spain
Employed Available
Deep knowledge/expertise in Search Marketing and Web Analytics as well as complementary knowledge of Social Media.

Writing, photography, video/table games, music & mountains.

Affiliation sites owner: Amazon, Belboon, ElCorteIngés, Zanox.
Resume created on DoYouBuzz
  • Scripts Logic (not programming): call tracking, custom cookies, etc.
  • htaccess / Apache: redirection rules, use of regex for URL rewriting.
  • Macros creation (with iMacros): automation of business tabs to around 10 local directories.
  • HTML Knowledge / css: creation of HTML websites both from zero and using templates
  • WPO deep analysis (doing test with own websites)
  • Understanding of AJAX implementation for best SEO
  • Mobile SEO
  • Google Penalties (Penguin Link Cleaning and Request for many sites)
  • dataLayer (design; variables logic)
  • Web Analytics: Google Analytics, Google Tag Manager, Data Studio, Tableau, Power BI, Sweetspot, SalesForce (Google Analytics integration with custom fields), R-Studio, Optimize, Hotjar, Crazy Egg, Chrome Console & Extensions.
  • SEO: Web CEO, Screaming Frog, WebPageTest, GTMetrix, MajesticSeo, SemRush, Ahrefs, Search Console, Panguin Tool, Xenu, SEO tools for Excel., Link Detox, Keyword Planner.
  • PPC: Google Adwords Editor, SemRush, Facebook Business Manager.
  • Affiliation: Amazon, Zanox, Belboon, ElCorteInglés.
  • Social Media / Blogs /Content Curation
  • Mobile Strategy
  • Blogger:,,, etc.
  • Press releases, Business letter, web copywriting
  • 2012- Google Analytics Individual Qualified (98%)
  • 2012 - Google Adwords Fundamentals (92%)
  • Photoshop
  • Freehand
  • Coreldraw
  • Quarkexpress