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Sofía Díaz de Frutos

Sofía Díaz de Frutos

Digital Marketing Freelance (Full Stack profile)

Madrid Spain
Employed Available
Deep knowledge/expertise in Search Marketing and Web Analytics as well as complementary knowledge of Social Media.

Writing, photography, video/table games, music & mountains.

Affiliation sites owner: Amazon, Belboon, ElCorteIngés, Zanox.
Resume created on DoYouBuzz
How to grow an app's user base using Firebase Analytics, a free and unlimited analytics solution. You'll be able to learn who your users are and how they interact with your app.

Ajax crawlable and indexable

Human Level Formación

April 2014
Understand AJAX and its differents implementations. Detect when it is used and how; Detect if the implementation is indexable, crawlable by robots and accesible for users.

Google Certifications

Google Conversion University

December 2011 to April 2018
-Google Analytics Certified Professional (score: 98%)
-Google Adwords Fundamentals (score: 92%)
-Measure your customer-centric marketing
-Google Tag Manager Fundamentals
-Ecommerce Analytics: From Data to Decisions
-Advanced Google Analytics

Community Manager and Social Media Manager Specialization Courses

AERCO (Asociación Española de Responsables de Comunidad Online)

July 2011 to September 2011
These courses enable to effectively acquire the needed knowledge to become a Social/community Management professional and clearly understand the Social Media fundaments and tools
Details and Extracurriculars


Quinn School of Business -University College -

September 2010 to May 2011
Selected under the Erasmus Programme to study at the University Collegue of Dublin during the whole year for the academic year 2010-2011 in Business.
Details and Extracurriculars
  • Modules related to new technologies, social media, e-commerce and Internet
  • Real Google Adwords campaign for PizzaSi in Ireland

Marketing and Market Research

Universidad de Granada

September 2009 to June 2010
8.39/10. This degree is focused on the practical training of students, combining case studies with the realization of individual and group projects.

-Market techniques
-Market Research and statistical analysis of data
Details and Extracurriculars
  • Some projects:
    -Qualitative and Quantitative Research on the Granada University image for international exchange students.
    -Eroski repositioning
    -among others

Advertising and Public Relations

Universidad Complutense de Madrid

September 2004 to June 2009
8.4/100. This degree enables students to design, implement and monitor of communications campaigns for companies from both private and public spheres.

Graphic Design


October 2006 to April 2007
Photoshop - CorelDraw - Freehand - Quarkexpress