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Sofía Díaz de Frutos

Sofía Díaz de Frutos

Digital Marketing Freelance (Full Stack profile)

Madrid Spain
Employed Available
Deep knowledge/expertise in Search Marketing and Web Analytics as well as complementary knowledge of Social Media.

Writing, photography, video/table games, music & mountains.

Affiliation sites owner: Amazon, Belboon, ElCorteIngés, Zanox.
Resume created on DoYouBuzz
  • Paid Traffic:
    -Google adwords Campaigns - Multilingüal & Multiregional- spanish and foreign audiences
    -Facebook Campaigns
  • SEO: audit, implementations, link building, among others.
  • Web Analytics: Audit, Measurement Plan, Implementation Guide, Configuration; Multi-channel Dashboard; user centric models; Traceability CRM; other
  • Content Marketing, curation, strategy.
Detailed Description
  • Configuration and management of Google Adwords campaigns for spanish and foreign audiences.
  • Web Analytics
  • DDBB traceability
  • Marketing Strategy & Research
  • User Centric Implementation
  • Technical Audit & Testing
  • Growth Forecasts
  • Data-Driven Analysis
  • Test A/B & CRO
  • Dashboards & Reporting for different purposes
  • >Projects: Kiwoko, Bricolemar, Cooltra Motos, Haya Real Estate, A3Media Internacional, Housell, Páginas Amarillas LATAM, 101 Consulting, Cámara de Comercio, EVO Banco, Douglas, Exact, SEAS/ESAH, Worldchat, BuyOxygene, Cool-R, Fullstep, Aena, Modaes, Seguromovil y otros.
  • SEO Audit
  • Link building strategy
  • Keyword research
  • Competitor analysis & benchmarking
  • Implementation support
  • Introduction of new ideas & improvements
  • New Business proposals and team management
  • >Clients: Fullstep, Crossinx, Comparaiso, AtresMedia (Tualbum, Nubeox, etc.); Telepizza; Garnier; Ticketea; Telepizza Franchise; Haya Real Estate; Iberdrola; Centros Único, Empresite, Clima - Eltiempo, PáginasAmarillas latam.
  • SEO Expert: SEO strategy & implementations; content creation & curation; Bloggers management; Get sites out of google penalties; Suggestions of improvements to content & Web teams; iMacros creation; Monitoring.
  • Social Media specialist: Responsible for hotels Social Media strategy to grow their online communities, build loyalty and create an universe of values around the brand. It includes the establishment of a community management plan, launching facebook ad campaigns, sweepstakes or contests and developing creative actions.
  • Web Analytics Expert -Google Analytics Certified- Web analytics to monitor web/campaigns performance, solve tracking issues and propose improvements
  • Google Adwords Campaign - G. Adwords Certified- Set up and run Google Adwords tests
Detailed Description
  • SEO specialist: plan, launch and monitor SEO strategies for more than 15 e-commerce clients getting to rank them in the 10 first Google's search results for most competitive keywords in tourism sector. Run Web audits; Monthly performance reports; Get sites out of a Google Manual Penalty. Suggest SEO improvements to content&web teams.

    Social Media strategist: content strategy; sweepstakes; facebook ads; Thought to contibute SEO and conversion goals at the same time.
Company Description
Technology and marketing services for hotels
  • Different functions related to CRM, ERP, XRT products: events, merchandising, direct marketing, channel mk, on line marketing, corporate visual identity, advertising, card´s graphic design, content´s updating, among others.
Company Description
Developer of business management solutions –software, consulting services and training-.
  • Administrative and academic management of Masters of Communication.
  • Corporate Blog creation; promotional activity;


El Relevo -Magazine-
October 2006 to May 2007
Volunteer Work