For the past 12 years, I’ve helped companies grow through demand generation, thought leadership, SEO, field, social media, PR, influence, partnerships, and performance - working across tech, creative agencies, and in-house environments.
Today, I lead the global Growth team at Wandercraft, the world’s leading self-balancing exoskeleton company, helping scale a unicorn that’s reshaping human mobility and bringing AI-powered robots into industry.
Previously, I was a Senior Consultant in McKinsey’s Marketing, Sales & Growth practice, where I worked with European scale-ups on growth strategy and execution.
Before that, I founded Renowme, a marketing consultancy that helped executives from the CAC 40, SBF 120, French Tech, and VC ecosystem find their voice and build meaningful relationships with stakeholders on LinkedIn.
I also wrote Patronnes (Éditions Albin Michel, 2022), a bestselling book about the journeys of French female CEOs. It was originally meant for my five nieces, but got a little out of hand.
I’m Franco-British and an alumna of ESCP Business School and the University of Oxford.
Member of the Marketing, Sales & Growth Practice – Implementation expert
• Reorganised a mass retail leader’s marketing department with a focus on restructuring marketing operations and workflows in the context of international content deployment and transcreation
• Designed and executed US GTM B2B growth marketing strategy across multiple workstreams for a healthtech, driving ICP discovery, positioning, and outbound strategy
• Interim COO for a scaling FinTech, driving B2B growth strategy, AI adoption, exceeding new logos quotas by 24%
"Patronnes", the book that highlights the profiles of French female CEOs, from major corporations to startups.
• #1 on Amazon France in 5 categories in October 2022.
• 6 national television & radio interviews, 15+ press articles & 20+media pureplayers coverage.
• 25 dedicated conferences & panel discussions (Meta, JP Morgan, Google,...)"Patronnes", the book that highlights the profiles of French female CEOs, from major corporations to startups.
• #1 on Amazon France in 5 categories in October 2022.
• 6 national television & radio interviews, 15+ press articles & 20+media pureplayers coverage.
• Founded a marketing agency managing content for CAC 40 & SBF 120 CEOs’ social media accounts
• Designed cross-platform campaigns for 10+ clients (Suez, Orano, Sanofi, etc.), using a data-driven approach to define KPIs, track performance, and provide pre-flight, in-flight, and post-flight campaign level recommendations
• Delivered tailored social media training to senior stakeholders at large companies
• Management of a team of 6 (Tech, UX, Motion, Growth, Graphic Design, Copywriting)
• Defined & implemented all marketing, growth and communications levers with an annual budget of 1.2M€ to meet the awareness, engagement and business objectives of the reopening of the Parisian Left Bank’s Palace
• Built the website (+100k monthly views after 6 months), social media (+50k followers after 6 months), CRM (audience of +10k after 6 months) & negotiated the media campaigns and 30+ influential partnerships
• Served as trusted advisor to key advertising partners (L’Oréal, Apple, Accor), implementing projects across display, programmatic, native, social, and SEO, while tracking campaign performance
• Managed content platform deals, achieving 117% of new business targets and a 97% renewal rate
• Led a cross-functional team internally (motion, design, copy, growth) and coordinated external agencies
PMM for Webedia’s Brand Content, owning GTM materials (decks, one-pagers, and case studies) positioning the offering to advertising partners. Led end-to-end production and timelines, delivering 6+ assets/week to support digital activations. Partnered with Sales to turn performance metrics (CTR, CPM, engagement) into compelling partner-facing narratives.
