Franco-British, Élodie previously worked for more than ten years in the sales departments of Tech scale-ups and major media corporations before founding her own company.
Renowme was a communications consultancy that helped leaders from the CAC 40, SBF 120, the French Tech and the VC ecosystem to find their voice and connect with stakeholders on social media.
She also published the best seller "Patronnes" (Éditions Albin Michel, 2022), a book that highlights the journeys of French female CEOs.
Elodie is currently a Senior Consultant within the Technology, Sales & Growth practice of McKinsey & Company.
She is an ESCP Business School and University of Oxford alumna.
Member of the Technology, Sales & Growth Practice – Implementation expert
• Interim CRO for a scaling FinTech, driving strategy, AI adoption, surpassing quotas by 20%, with a 97% renewal rate
• Designed and executed US GTM sales strategy across multiple workstreams for a leading supplement brand, driving strong agency ROI during a complex, multi-market launch
• Led strategic review of B2B sales cycles for a global SaaS staffing platform, designing AI-driven growth initiatives to boost client productivity, exceeding target sales by 40%+ in the following quarter
• Reorganized a mass retail leader’s marketing department with a focus on restructuring marketing operations and workflows in the context of international content deployment and transcreation
"Patronnes", the book that highlights the profiles of French female CEOs, from major corporations to startups.
• #1 on Amazon France in 5 categories in October 2022. • 6 national television & radio interviews, 15+ press articles & 20+media pureplayers coverage. • 25 dedicated conferences & panel discussions (Meta, JP Morgan, Google,...)"Patronnes", the book that highlights the profiles of French female CEOs, from major corporations to startups. • #1 on Amazon France in 5 categories in October 2022. • 6 national television & radio interviews, 15+ press articles & 20+media pureplayers coverage. • 12 dedicated conferences & panel discussions (Meta, JP Morgan, Google,...)
• Founded a communications agency managing content for CAC 40 & SBF 120 CEOs' social media accounts
• Closed 30+ annual deals, whilst managing a team of 6 (Tech, UX, Motion, Growth, Graphic Design, Copywritting)
• Designed +12 cross-platform reputation management campaigns for +10 clients (Suez, Orano, Sanofi,...) • Provided tailored training for social media best practices to C-Suite executives at large French companies
An inspirational pop-up media highlighting the careers of French women entrepreneurs & CEOs.
• Produced 21 portraits & daily content broadcast across 5 social media platforms. • Hosted a presentation of a French female founder &/or CEO in Tech on the TV show « Tech & Co » (BFM Business) every first Monday of the month. • Created a bi-monthly editorial, co-branded rendez-vous on Les Échos START’s digital ecosystem, a community of 900k monthly readers & +250k followers.
• Defined & implemented all growth levers with an annual budget of 1.2M€ to meet the awareness, engagement & business objectives of the reopening of the Parisian Left Bank’s Palace
• Built the website (+100k monthly views after 6 months), social media (+50k followers after 6 months), CRM (audience of +10k after 6 months) & negotiated the media campaigns & influential partnerships
