Franco-British, Élodie Andriot previously worked for ten years in the marketing departments of several large media corporations, including Condé Nast, Canal Plus and Warner Bros, before founding her own communications consulting firm.
In 2019, she co-created Madamn, an inspirational pop-up media highlighting the careers of French female entrepreneurs & CEOs, in partnership with Les Echos Group as well as BFM Business. The project blossomed into "Patronnes", a book published by Albin Michel.
Elodie is currently is a Senior Consultant within the implementation practice of the McKinsey & Company Group.
She is a ESCP Business School and University of Oxford alumna.
Orphoz is an operational consultancy created by McKinsey & Company, dedicated to delivering high-stakes transformation programmes to large companies. It is an implementation leader with a solid track record in operational and cultural change. Orphoz supports its clients in more than 25 geographies around the world, from the development of operational strategy and implementation through to tangible results on the ground.
Antler is the investor backing the world’s most driven founders, from day zero to greatness.
Founded on the belief that people innovating is the key to building a better future, we partner with people across six continents to launch and scale high-potential startups that address meaningful opportunities and challenges. Knowing that exceptional founders can come from anywhere with any background, we have offices in 25 cities, including Austin, New York, London, Berlin, Stockholm, Bangalore, Jakarta, Portugal, Singapore, Seoul, Spain, Tokyo, and Sydney. Our global community backs people from the beginning with co-founder matching, deep business model validation, initial capital, expansion support, and follow-on funding.
Fueled by a personal passion that goes beyond traditional investing, we have helped create and invested in more than 850 startups across a wide range of industries and technologies, with the goal of backing more than 6,000 by 2030.
Worked on various SaaS projects in the HR, education & MarTech spaces.
"Patronnes", the book that highlights the profiles of French female CEOs, from major corporations to startups.
• #1 on Amazon France in 5 categories in October 2022. • 6 national television & radio interviews, 15+ press articles & 20+media pureplayers coverage. • 12 dedicated conferences & panel discussions (Meta, JP Morgan, Google,...)"Patronnes", the book that highlights the profiles of French female CEOs, from major corporations to startups. • #1 on Amazon France in 5 categories in October 2022. • 6 national television & radio interviews, 15+ press articles & 20+media pureplayers coverage. • 12 dedicated conferences & panel discussions (Meta, JP Morgan, Google,...)
A communications agency creating & managing content for CAC 40 & SBF 120 CEOs' social media accounts (personal & corporate) and providing training for social media best practices to C-level executives.
• Conceived, translated & deployed +12 cross-platform digital campaigns for +10 clients. (Suez, Orano, Sanofi,...) • Coordinated a creative & copywritting team of 6.
An inspirational pop-up media highlighting the careers of French women entrepreneurs & CEOs.
• Produced 21 portraits & daily content broadcast across 5 social media platforms. • Hosted a presentation of a French female founder &/or CEO in Tech on the TV show « Tech & Co » (BFM Business) every first Monday of the month. • Created a bi-monthly editorial, co-branded rendez-vous on Les Échos START’s digital ecosystem, a community of 900k monthly readers & +250k followers.
• Defined & implemented all marketing levers within a budget of 300k€ to meet the awareness, engagement & business objectives of the reopening of the Parisian Left Bank’s Palace. • Constructed the website (+100k monthly views after 6 months), social media (+50k followers after 6 months), CRM (audience of +10k after 6 months), negotiated the media campaigns & influential partnerships.
• Developed the brand publishing portfolio with international luxury & retail brands. (LVMH, L’Oréal, Kering,…) • Structured & negotiated 3 content platform deals worth a total of 650k€ annual revenue.
• Created & handled 60+ special brand content operations on all Euronews’ on-air & online platforms. • Managed the production & reach of the KPIs in collaboration with the project & creative teams.
• Conceived 2 to 6 weekly strategic recommendations for cross-channel advertising. • Project managed all workflow with graphic design studio & internal resources through life cycle.