Franco-British, Élodie previously worked for more than ten years in the sales & marketing departments across Tech, creative agencies and in-house environments, before founding her own company.
Renowme was a marketing consultancy that helped leaders from the CAC 40, SBF 120, the French Tech and the VC ecosystem to find their voice and connect with stakeholders on social media.
She also published the best seller ‘Patronnes’ (Éditions Albin Michel, 2022), a book that highlights the journeys of French female CEOs.
Elodie is currently a Senior Consultant within the Marketing, Sales & Growth (implementation) practice of McKinsey & Company.
She is an ESCP Business School and University of Oxford alumna.
Member of the Marketing, Sales & Growth Practice – Implementation expert
• Reorganized a mass retail leader’s marketing department with a focus on restructuring marketing operations and workflows in the context of international content deployment and transcreation
• Designed and executed US GTM product marketing strategy across multiple workstreams for a healthtech, driving ICP discovery, positioning, and outbound strategy
• Led end-to-end analysis of B2B sales cycles for a global SaaS staffing platform, designing AI-driven initiatives that improved client productivity and delivered 27% ACV growth and 21% YoY expansion.
• Interim CRO for a scaling FinTech, driving strategy, AI adoption, exceeding new logos quotas by 24%
