Franco-British, Élodie previously worked for more than ten years in the sales & marketing departments across Tech, creative agencies and in-house environments, before founding her own company.
Renowme was a marketing consultancy that helped leaders from the CAC 40, SBF 120, the French Tech and the VC ecosystem to find their voice and connect with stakeholders on social media.
She also published the best seller ‘Patronnes’ (Éditions Albin Michel, 2022), a book that highlights the journeys of French female CEOs.
Elodie is currently a Senior Consultant within the Marketing, Sales & Growth (implementation) practice of McKinsey & Company.
She is an ESCP Business School and University of Oxford alumna.
• Served as trusted advisor to key advertising partners (L’Oréal, Apple, Accor), driving revenue and awareness across display, programmatic, native, social, and SEA, while tracking campaign performance
• Managed content platform deals, achieving 117% of new business targets and a 97% renewal rate
• Led a cross-functional team of 6 (marketing, UX, motion, design, copy, growth) and coordinated external agencies
