Franco-British, Élodie previously worked for more than ten years in the sales & marketing departments across Tech, creative agencies and in-house environments, before founding her own company.
Renowme was a marketing consultancy that helped leaders from the CAC 40, SBF 120, the French Tech and the VC ecosystem to find their voice and connect with stakeholders on social media.
She also published the best seller ‘Patronnes’ (Éditions Albin Michel, 2022), a book that highlights the journeys of French female CEOs.
Elodie is currently a Senior Consultant within the Marketing, Sales & Growth (implementation) practice of McKinsey & Company.
She is an ESCP Business School and University of Oxford alumna.
Member of the Marketing, Sales & Growth Practice – Implementation expert
• Created and scaled a B2B co-selling alliance with a leading CRM partner across 12 countries, defining the operating model, aligning visibility, and activating case studies, white-papers, and sales enablement to grow pipeline
• Reviewed an EU AdTech’s quality management processes using data analysis to boost ad investment, reduce churn risk, and strengthen customer success across incident management, health scoring, and product dev, improving NPS/CSAT
• Interim CRO for a scaling FinTech, driving strategy, AI adoption, surpassing quotas by 20%, with a 97% renewal rate
• Designed and executed US GTM sales strategy across multiple workstreams for a leading supplement brand, building growth business cases and driving strong agency ROI during a complex, multi-market launch
• Led end-to-end analysis of B2B sales cycles for a global SaaS staffing platform, designing AI-driven initiatives that improved client productivity and delivered 27% ACV growth and 21% YoY expansion.
• Reorganized a mass retail leader’s marketing department with a focus on restructuring marketing operations and workflows in the context of international content deployment and transcreation
"Patronnes", the book that highlights the profiles of French female CEOs, from major corporations to startups.
• #1 on Amazon France in 5 categories in October 2022.
• 6 national television & radio interviews, 15+ press articles & 20+media pureplayers coverage.
• 25 dedicated conferences & panel discussions (Meta, JP Morgan, Google,...)"Patronnes", the book that highlights the profiles of French female CEOs, from major corporations to startups.
• #1 on Amazon France in 5 categories in October 2022.
• 6 national television & radio interviews, 15+ press articles & 20+media pureplayers coverage.
• Founded a marketing agency managing content for CAC 40 & SBF 120 CEOs’ social media accounts
• Designed cross-platform campaigns for 10+ clients (Suez, Orano, Sanofi, etc.), using a data-driven approach to define KPIs, track performance, and provide pre-flight, in-flight, and post-flight campaign level recommendations
• Delivered tailored social media training to senior stakeholders at large companies
• Management of a team of 6 (Growth, copywritting, community management, motion design, video and sales)
• Defined & implemented all marketing and communications levers with an annual budget of 1.2M€ to meet theawareness, engagement and business objectives of the reopening of the Parisian Left Bank’s Palace
• Built the website (+100k monthly views after 6 months), social media (+50k followers after 6 months), CRM (audienceof +10k after 6 months) & negotiated the media campaigns and 30+ influential partnerships
• Management of a team of 3 (marketing, growth and PR)
• Served as trusted advisor to key advertising partners (L’Oréal, Apple, Accor), driving revenue and awareness across display, programmatic, native, social, and SEA, while tracking campaign performance
• Managed content platform deals, achieving 117% of new business targets and a 97% renewal rate
• Led a cross-functional team of 6 (marketing, UX, motion, design, copy, growth) and coordinated external agencies
• Managed a portfolio of advertising partners, driving their growth and product adoption across ad suites, while optimizing campaigns using performance data (CTR, CPM, engagement, completion rates) and leading co-marketing activations
