For the past 12 years, I’ve helped companies grow through demand generation, thought leadership, SEO, field, social media, PR, influence, partnerships, and performance - working across tech, creative agencies, and in-house environments.
Today, I advise and lead the global Growth team at Wandercraft - the global leader in self-balancing exoskeletons - a pioneer of physical AI, reshaping human mobility by helping people walk again, and enabling AI-powered humanoid robots to take over physically demanding industrial tasks.
Previously, I was a Senior Consultant in McKinsey’s Marketing, Sales & Growth practice, where I worked with European scale-ups on growth strategy and execution.
Before that, I founded Renowme, a marketing consultancy that helped executives from the CAC 40, SBF 120, French Tech, and VC ecosystem find their voice and build meaningful relationships with stakeholders on LinkedIn.
I also wrote Patronnes (Éditions Albin Michel, 2022), a bestselling book about the journeys of French female CEOs. It was originally meant for my five nieces, but got a little out of hand.
I’m Franco-British and an alumna of ESCP Business School and the University of Oxford.
Independent growth and GTM advisor, working with high-growth technology companies on demand generation, thought leadership, SEO, field marketing, social media, PR, influence, partnerships, and performance.
Currently leading growth globally for Wandercraft - the global leader in self-balancing exoskeletons - a pioneer of physical AI, reshaping human mobility by helping people walk again, and enabling AI-powered humanoid robots to take over physically demanding industrial tasks. A unicorn and member of the Next40, Wandercraft has raised more than €150 million. Its technology is deployed in 150+ rehabilitation centers across Europe and the US, with partnerships including Renault Group and NVIDIA.
Member of the Marketing, Sales & Growth Practice – Implementation expert
• Reorganised a mass retail leader’s marketing department with a focus on restructuring marketing operations and workflows in the context of international content deployment and transcreation.
• Designed and executed US GTM growth marketing strategy across multiple workstreams for a healthtech, driving ICP discovery, positioning, and outbound strategy.
• Interim COO for a scaling FinTech, driving B2B growth strategy, AI adoption, exceeding new logos quotas by 24%.
"Patronnes", the book that highlights the profiles of French female CEOs, from major corporations to startups.
• #1 on Amazon France in 5 categories in October 2022.
• 6 national television & radio interviews, 15+ press articles & 20+media pureplayers coverage.
• 35 dedicated conferences & panel discussions (Meta, JP Morgan, Google,...)"Patronnes", the book that highlights the profiles of French female CEOs, from major corporations to startups.
• Founded a marketing agency managing content for CAC 40 & SBF 120 CEOs’ social media accounts.
• Designed cross-platform campaigns for 10+ clients (Suez, Orano, Sanofi, etc.), using a data-driven approach to define KPIs, track performance, and provide pre-flight, in-flight, and post-flight campaign level recommendations.
• Delivered tailored social media training to senior stakeholders at large companies.
An inspirational pop-up media highlighting the careers of French women entrepreneurs & CEOs.
• Produced 21 portraits & daily content broadcast across 5 social media platforms.
• Hosted a presentation of a French female founder &/or CEO in Tech on the TV show « Tech & Co » (BFM Business) every first Monday of the month.
• Created a bi-monthly editorial, co-branded rendez-vous on Les Échos START’s digital ecosystem, a community of 900k monthly readers & +250k followers.
• Defined and implemented all marketing, growth and communications levers to meet the awareness, engagement and business objectives of the reopening of the Parisian Left Bank’s Palace.
• Built the website (+110k monthly views after 6 months), social media (+40k followers after 6 months), CRM, negotiated the media campaigns and 30+ influential partnerships.
• Served as trusted advisor to key advertising partners (L’Oréal, Apple, Accor), implementing projects across display, programmatic, native, social, and SEO.
• Managed content platform deals, achieving 117% of new business targets and a 97% renewal rate.
• Led a cross-functional team internally (motion, design, copy, growth) and coordinated external agencies.
• Owned GTM materials for the brand content offering (decks, one-pagers, case studies…).
• Led end-to-end production, supporting digital activations and turning performance metrics (CTR, CPM, engagement) into compelling partner-facing narratives.
