As Junior Product Manager, I manage the entire product line life cycle, from strategic planning to tactical activities, on the different dealership networks.
Detailed Description
Strategic planning ▪ Analyze internal / external strategic factors and make a diagnostic ▪ Identify opportunities for product innovation ▪ Define specific marketing goals ▪ Formulate and execute the Marketing strategy ▪ Build and monitoring the budget
Driving product development from conception to launch ▪ Conduct market research and analyse consumer needs ▪ Create and launch new products offers. Coordinate product releases with the development, sales and commercial teams. ▪ Manage the Products life cycle ▪ Implement the marketing mix ▪ Determine product packaging solutions and create new packaging. Manage all the packaging update.
Sales optimisation ▪ Providing the sales team with the necessary technical expertise to enable them to sell the product (sales leaflet, product sheet, commercial tool...) ▪ Contributed to the planning and implementation of promotional and commercial activities of the brand (new point-of-sale promotion development, money-off coupon, project supervision with suppliers and communication agencies…)
Development and coordination of communication plan • External :
Designing and following an extensive communications strategy for the brand Lescure
Implementation of media plan and development of the communication on several tools (advertising inserts, billboard, web communication...)
Organize and manage participation to international and regional trade show (SIAL 2012, Gastronomades 2012, SIRHA 2013…)
Provide support for other projects as needed (poster, leaflet...) • Internal :
Participate to the management of corporate communications (create promotional brochures, in-house newsletter, presentation brochure... )
Controlled and Analyzed product performance (sales by product, pricing, market shares…) with consumer and retailer panels, and made marketing preconisation
Supported commercial departement by providing technical product information and sales argument (sales leaflet, commercial tool...)
Participated to product development and launch collaboratively with other departments (R&D, Quality…)
Specifyed market requirements for current and future products by conducting market research
Contributed to the planning and implementation of promotional activities of the brand (new point-of-sale promotion development, project supervision with suppliers and communication agencies…)
Managed web marketing : Brand website management (content update, statistical analysis...) and Facebook community management (content publication, update, day-to-day community management …)
Product development : • Product development and follow-up (fittings, comments, corrections ...) • Working in conjunction with the stylists and designers • Follow-up of sales
Purchasing and Logistics missions : • place orders • production monitoring • relationship with suppliers • Control of collection's arrivals
