As Junior Product Manager, I manage the entire product line life cycle, from strategic planning to tactical activities, on the different dealership networks.
Detailed Description
Strategic planning ▪ Analyze internal / external strategic factors and make a diagnostic ▪ Identify opportunities for product innovation ▪ Define specific marketing goals ▪ Formulate and execute the Marketing strategy ▪ Build and monitoring the budget
Driving product development from conception to launch ▪ Conduct market research and analyse consumer needs ▪ Create and launch new products offers. Coordinate product releases with the development, sales and commercial teams. ▪ Manage the Products life cycle ▪ Implement the marketing mix ▪ Determine product packaging solutions and create new packaging. Manage all the packaging update.
Sales optimisation ▪ Providing the sales team with the necessary technical expertise to enable them to sell the product (sales leaflet, product sheet, commercial tool...) ▪ Contributed to the planning and implementation of promotional and commercial activities of the brand (new point-of-sale promotion development, money-off coupon, project supervision with suppliers and communication agencies…)
Development and coordination of communication plan • External :
Designing and following an extensive communications strategy for the brand Lescure
Implementation of media plan and development of the communication on several tools (advertising inserts, billboard, web communication...)
Organize and manage participation to international and regional trade show (SIAL 2012, Gastronomades 2012, SIRHA 2013…)
Provide support for other projects as needed (poster, leaflet...) • Internal :
Participate to the management of corporate communications (create promotional brochures, in-house newsletter, presentation brochure... )
