Controlled and Analyzed product performance (sales by product, pricing, market shares…) with consumer and retailer panels, and made marketing preconisation
Supported commercial departement by providing technical product information and sales argument (sales leaflet, commercial tool...)
Participated to product development and launch collaboratively with other departments (R&D, Quality…)
Specifyed market requirements for current and future products by conducting market research
Contributed to the planning and implementation of promotional activities of the brand (new point-of-sale promotion development, project supervision with suppliers and communication agencies…)
Managed web marketing : Brand website management (content update, statistical analysis...) and Facebook community management (content publication, update, day-to-day community management …)
