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Maryline CABANE

Maryline CABANE

Sponsorship and Business Development Manager at French Football Federation

36 years old
Driving License
From Nice, based in Paris, France
Employed Unavailable
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Resume created on DoYouBuzz
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Experiences
  • -Ensure the good application of sponsorship contracts rights
    -Manage the relationship with the partner brands
    -Advise and approve partners media communications
    -Meet the partners' marketing, brand and business objectives via the FFF marketing offer
    -Advise on partners activations according to FFF animation policy
    -Handle all partner strategic issues
    -Promote the partnership within the partners company and make it a success
    -Generate ROI for partners
    -Suggest levers of new business for the FFF
    -Participation in the renewal of partnership contracts (FFF sponsorship offer, customer sales discussions/negotiations, contracts drafting, deals announcement)
  • Nice Eco Stadium, operating company of the Allianz Riviera Stadium and subsidiary of VINCI Stadium, leading European operator of major sports and concert arenas.
  • Partnerships
    • Managed and monitored the naming rights agreement with Allianz.
    • Prospected, negotiated, implemented, and managed stadium partnership contracts (including Carrefour, Würth, GSF Propreté, Carlsberg, Coca-Cola).
    • Acted as the main point of contact for institutional partners (including the City of Nice and the Alpes-Maritimes Department).
    • Prepared partnership proposals and oversaw the overall sponsorship budget.
  • Event Programming
    • Coordinated with event organizers on marketing, promotional, protocol, and commercial matters (e.g., FFF, RC Toulon, Live Nation, Nous Productions, Infront, Quarterback).
    • Prepared tender documents for bidding on the hosting of major events.
    • Defined and managed hospitality offers and handled corporate ticketing.
    • Oversaw event budgets.
    • Managed the B2B CRM system (Digitick ComduSport, then Eazieer).
  • Additional Contributions
    • Conducted market and competitive intelligence across all commercial areas: programming, partnerships, digital activations, etc.
    • Represented Allianz Riviera at promotional and institutional events.
  • In charge of the relationship with the SAS EURO 2016 Hospitality Production department based in Nice
  • In charge of the relationship with the SAS EURO 2016 Sales and Corporate Hospitality Marketing department based in Paris since May 2014
  • The MEDEF's only objective is to make France a winner and its only obsession is employment. That is why the MEDEF and the enterprises of France are proposing, loudly and clearly, a real ambition for our country. An ambition which gives meaning to the efforts and reforms needed in the next few years.
  • Sponsorship of the 2012 Wimbledon championships
  • Partnership with tennis ambassador Andre Agassi
  • Launch of a new range of wine with celebrity brand ambassador Naomi Watts
  • Internal communications & digital activations
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  • Michelin: organisation of the 2011 International Business and Sport Convention
  • Sport Business Personality Award: organisation of the 2011 ceremony
  • AG2R La Mondiale: communication strategy of the 20th sailing race Transat AG2R La Mondiale
  • International sport federation for para-athletes with an intellectual disability (INAS): fundraising initiative
  • Analysing international papers, drafting and diffusion of the daily press review
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  • Support for the department daily activities
  • Matchday entertainment implementation
  • Benchmarks of football clubs’ websites and social networks
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  • Public Relations and Marketing services to Manchester United Football Club, Manchester United Foundation and Manchester United Sponsors
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  • Involvement in the 2009/2010 communication plan centered on the 110 year history of the club
  • Rota management, business trips logistics and budget control of media personnel
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  • Participated actively in the advertising creation and development for the various products and subsidiaries companies
  • Overview of the management of RTVE brand image and visual identity
  • Coordinated national and international press conferences, for TV or radio news programs, and events launches
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  • Wrote articles and reports for the football club newspapers, match day programs and website including player interviews
  • Participated in shooting and editing of Olympique de Marseille TV programs
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  • Set up, organized and coordinated the subscription marketing campaign
  • Sold company annual subscriptions by phone
  • Greeted and advised customers to renew and sell annual subscriptions
  • Provided customers payment facilities
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Portfolios

Gabriel Heinze Interview

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Skills

Expertise

  • Sport Business, Sports Marketing, Sales & Sponsorship, Strategic Consulting, Public Relations, Event Management, Brand Management, Sponsorship, Communications, Marketing, Strategy, Media Relations

Languages

  • English, Fluent
  • Spanish, Excellent working knowledge
  • Italian, Good working knowledge
  • French, Native language
Education

Certificate of Advanced Studies

UEFA via University of Lausanne

2019 to 2020
*Certificate of Advanced Studies, UEFA Certificate in Football Management, 10 ECTS credits, 2020, , Graduated with highest honours

Master of Science, Strategy & Organisation Consultancy (100% in English)

EDHEC Business School

Since September 2012
-Master Thesis: Sponsorship strategy analysis of a top sponsor in tennis. Grade of 18.5 out of 20 obtained.
-Promotion ranking: 4/91 students, 1st woman. 12 out of all 331 Master of Science students.

Advanced Master Degree, International Sport & Event Management (50% in English)

Euromed Management / Kedge Business School – Marseille, France

September 2010 to December 2012
-Programme ranked 13th Worldwide and 1st in France in 2012/2013
-Ranking sources:
*www.best-masters.com/ranking-master-sports-management.html
*www.meilleurs-masters.com/master-management-du-sport.html

Bachelor of Business Administration (BBA), Major in International Business Management

EDHEC Business School – Nice, France

September 2006 to August 2010
-Master Thesis: Communication of the Professional Football Clubs. Grade of 19.25 out of 20 obtained.
-One semester spent abroad at LIUC University in Milan (Italy) during third year in 2008.
-Major in International Business & Management (100% in English).

Baccalaureate Degree (A-levels) in Science and Math obtained with Honors

Lycée Audiberti – Antibes, France

September 2003 to July 2006
Key achievements additional

UEFA Grow Awards Winner 2018 - Revenues category - Sponsorship business strategy

VOGUE WORLD PARIS 2024

Inclusion of players from the French Olympic football teams in the international Vogue World Paris event, iconic fashion show held during Paris Fashion Week and the 2024 Olympic Games at the famous Place Vendôme, in the presence of global celebrities from fashion, sport, and music.

Olympic Environment

Immersion in the London 2012 (1 year) and Paris 2024 Olympic Games (3 years), with in-depth observation of communication strategies, event organization, sponsorship activations, and national hospitality houses.

Copa Coca-Cola FFF Futsal French Tournament

Creation and project management of the French edition of Copa Coca-Cola Futsal, the largest futsal tournament held in Paris, co-organized by the FFF and title sponsor Coca-Cola. Designed to promote sportsmanship, teamwork, and healthy lifestyles among teenagers, the event was also part of the 2022 FIFA World Cup Trophy Tour in France.
Resume created on DoYouBuzz