Nice Eco Stadium, operating company of the Allianz Riviera Stadium and subsidiary of VINCI Stadium, leading European operator of major sports and concert arenas.
Partnerships • Managed and monitored the naming rights agreement with Allianz. • Prospected, negotiated, implemented, and managed stadium partnership contracts (including Carrefour, Würth, GSF Propreté, Carlsberg, Coca-Cola). • Acted as the main point of contact for institutional partners (including the City of Nice and the Alpes-Maritimes Department). • Prepared partnership proposals and oversaw the overall sponsorship budget.
Event Programming • Coordinated with event organizers on marketing, promotional, protocol, and commercial matters (e.g., FFF, RC Toulon, Live Nation, Nous Productions, Infront, Quarterback). • Prepared tender documents for bidding on the hosting of major events. • Defined and managed hospitality offers and handled corporate ticketing. • Oversaw event budgets. • Managed the B2B CRM system (Digitick ComduSport, then Eazieer).
Additional Contributions • Conducted market and competitive intelligence across all commercial areas: programming, partnerships, digital activations, etc. • Represented Allianz Riviera at promotional and institutional events.
