Burak Açarçiçek
Digital Marketing Manager | Performance, Paid Acquisition & Growth
37 years old
Driving License
Üsküdar / Istanbul Turkey
Professional Status
Employed
Available
About Me
Digital Marketing Manager with 10+ years of experience specializing in performance-driven digital growth for e-commerce and global brands. Owned and managed 500M ₺+ annual media budgets, increased ROI/ROAS by up to 50%, and delivered +20% online revenue growth. Strong expertise in paid acquisition, full-funnel optimization, CAC efficiency and profitability. Proven ability to lead teams and collaborate cross-functionally with product, sales and merchandising teams.
Senior Digital Marketing Executive
DeFacto
August 2021
to September 2025
- Owned end-to-end digital performance marketing strategy with 500M ₺+ annual paid media budget across Google Ads, Meta Ads, Programmatic (DV360) and Criteo
- mproved ROI/ROAS by 50% through data-driven optimization, bid strategies and audience structuring
- Drove +20% e-commerce revenue growth through full-funnel acquisition, remarketing and feed-based optimization
- Built, led and mentored a 3-person digital marketing team, defining KPIs, targets and optimization roadmaps
Assistant Online Business Manager
Huawei Consumer Business Group
January 2020
to August 2021
- Managed digital marketing and paid acquisition channels for Huawei Turkey’s e-commerce platform
- Increased website traffic by 40% via integrated paid media, SEO alignment and conversion optimization
- Optimized CAC and revenue efficiency by working closely with product, sales and merchandising teams
- Supported influencer-led digital campaigns with direct focus on performance and conversion
Digital Media Manager (Performance Marketing)
Buzz Interaction
November 2017
to December 2019
- Led performance-driven digital media strategies for multiple client accounts across Google Ads, Meta Ads and display campaigns for brands such as Honda Türkiye, Namet, Ayakkabı Dünyası
- Owned budget allocation, performance optimization and ROAS-focused scaling initiatives
- Managed client communication, reporting and optimization roadmaps with a strong focus on efficiency and growth
Digital Media Manager (Paid Media Support)
GoodWorks PR Agency
May 2017
to November 2017
- Supported paid media execution across Google Ads and Meta platforms digital advertising campaigns for brands such as Sodexo, Porcöz, Remington Türkiye, and İbrahim Etem Menarini Group
- Assisted in campaign optimization, budget pacing and performance reporting
Marketing Intern
Alternatif Bank A.Ş
August 2012
to January 2013
- Supported the marketing team with research and reporting tasks.
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Google Adwords
Advanced
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Google Analytics
Good
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Web Analytics,Production Marketing, Direction Marketing,Product Manager,Team Leadership
Good
