Digital Marketing Manager with 10+ years of experience specializing in performance-driven digital growth for e-commerce and global brands. Owned and managed 500M ₺+ annual media budgets, increased ROI/ROAS by up to 50%, and delivered +20% online revenue growth. Strong expertise in paid acquisition, full-funnel optimization, CAC efficiency and profitability. Proven ability to lead teams and collaborate cross-functionally with product, sales and merchandising teams.
Led performance-driven digital media strategies for multiple client accounts across Google Ads, Meta Ads and display campaigns for brands such as Honda Türkiye, Namet, Ayakkabı Dünyası
Owned budget allocation, performance optimization and ROAS-focused scaling initiatives
Managed client communication, reporting and optimization roadmaps with a strong focus on efficiency and growth
