Digital Marketing Manager with 10+ years of experience specializing in performance-driven digital growth for e-commerce and global brands. Owned and managed 500M ₺+ annual media budgets, increased ROI/ROAS by up to 50%, and delivered +20% online revenue growth. Strong expertise in paid acquisition, full-funnel optimization, CAC efficiency and profitability. Proven ability to lead teams and collaborate cross-functionally with product, sales and merchandising teams.
Supported paid media execution across Google Ads and Meta platforms digital advertising campaigns for brands such as Sodexo, Porcöz, Remington Türkiye, and İbrahim Etem Menarini Group
Assisted in campaign optimization, budget pacing and performance reporting
