Digital Marketing Manager with 10+ years of experience specializing in performance-driven digital growth for e-commerce and global brands. Owned and managed 500M ₺+ annual media budgets, increased ROI/ROAS by up to 50%, and delivered +20% online revenue growth. Strong expertise in paid acquisition, full-funnel optimization, CAC efficiency and profitability. Proven ability to lead teams and collaborate cross-functionally with product, sales and merchandising teams.
