Digital Marketing Manager with 10+ years of experience specializing in performance-driven digital growth for e-commerce and global brands. Owned and managed 500M ₺+ annual media budgets, increased ROI/ROAS by up to 50%, and delivered +20% online revenue growth. Strong expertise in paid acquisition, full-funnel optimization, CAC efficiency and profitability. Proven ability to lead teams and collaborate cross-functionally with product, sales and merchandising teams.
Owned end-to-end digital performance marketing strategy with 500M ₺+ annual paid media budget across Google Ads, Meta Ads, Programmatic (DV360) and Criteo
mproved ROI/ROAS by 50% through data-driven optimization, bid strategies and audience structuring
Drove +20% e-commerce revenue growth through full-funnel acquisition, remarketing and feed-based optimization
Built, led and mentored a 3-person digital marketing team, defining KPIs, targets and optimization roadmaps
