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Arslan BENAZZA

Arslan BENAZZA

Marketing, Communication, Business Manager

Doer and thinker
Strategist, Able to work under pressure
Entrepreneur & Investor
Overall Manager
47 years old
Driving License
EL CAMPELLO (03560) Spain
Employed Available
Contact me
With more than 20 years of leadership in digital strategy and organizational transformation, I have supported both international groups and ambitious SMEs in overcoming their growth challenges.

A snapshot of my journey

Scaling & Transformation
I have led complex turnaround and restructuring programs, delivering sustainable growth and operational efficiency.

Business Growth
I contributed to the international expansion of several companies, particularly across Europe and North Africa.

Human-Centered Leadership
I believe in the power of people. I have built and inspired multicultural teams capable of delivering measurable results.

Innovation & Customer-Centricity
From data-driven strategy to customer experience optimization, I leverage innovation to drive performance.

✨ My role as a C-level executive
I act as the bridge between strategic vision and operational execution, ensuring every digital initiative creates real business impact.

Today, my mission is clear: help organizations transform and scale sustainably in an ever‑changing world.
Resume created on DoYouBuzz
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Experiences
  • Orchestrated dynamic digital marketing initiatives to elevate brand presence
    • Cultivated entrepreneurial growth through mentorship in the START UP incubator
    • Directed web development efforts, ensuring cohesive digital experiences
  • Reduced labor costs to <25% of revenue per shift
  • Increased revenue by 15% through revamped commercial offerings
  • Enhanced digital visibility, earning TripAdvisor Excellence Award
  • Developping a more efficient social network visibility by targeting younger audiences
  • Managed 25 staff and optimized operational workflows
  • Setting up a series of teambuilding actions in order to maximise
    the group cohesion (ex: 360° employee evaluation, staff parties reward incentives)

Strategic Consultant & Associate

Light Ideas
March 2014 to March 2018
Consultant
Algiers
Algeria
  • Co-founded and scaled a 360° agency (advertising, PR, events)
  • Secured first clients within 2 months; achieved ROI in 6 months
  • Cut HR costs by 30% while improving service delivery
  • In charge of the Business Development
  • Subsidiary of the KIPCO group (koweitian investment group)
  • Boosted sales by 35% through offer redesign and communication strategy
  • Built a strong corporate culture and implemented efficient reporting
  • Maximising up to 20% the team work efficiency by creating and maintaining a corporate culture through several actions of HR rewarding.
    Goal achieved : federate the multidisciplinary teams around a common project, and developping loyalty of the best resources
Company Description
Subsidiary of KIPCO Group (Kuwait)
Company website
https://kipco.com/
  • TBWA\DJAZ afiliated to TBWA\RAAD member of TBWA\Worldwide
  • Streamlined costs and enhanced creative team productivity (streamlined costs and enhanced creative team productivity)
  • Developed local marketing strategy, increasing revenue by 13%
  • Accomplished Human Resource objectives by recruiting, selecting, orienting, coaching, and disciplining subordinates
  • Held a key leadership role in the agency's start-up including portfolio of services development, pricing, operational procedures development, and agency workflow planning.
  • Developed and executed local marketing strategy including special event promotions resulting in a 13% sales lift.
  • Supervise and direct a team of 50, including 4 managers to ensure smooth follow of advertising agency operation
  • Implementation of an efficient customer measure system and lift by 22% the overall sales
  • TBWA\DJAZ afiliated to TBWA\RAAD member of TBWA\Worldwide
  • Grew existing client accounts by 30%
  • Reviewed complaints to maintain an excellent rating status and ensure overall customer satisfaction.
  • Represented clients internally and coordinated with other functions to implement client systems, complete projects, and address ongoing service needs.
  • Cut client complaints by 50% through team training
  • Developed and planned programs, within budget, by evaluating current competition, developing new markets, using past trends and current future promotions.
  • Obtained a detailed understanding of clients' internal processes and workflow to enable better service delivery and enhanced client relationships.
  • Represented the company in various professional organizations and activities including conferences and meetings; communicated information from these activities to appropriate individuals within the company.
  • Led marketing programs and cross-functional coordination
  • ID informatique respresentative of SAGE Software
  • Developed annual marketing plans, driving 18% sales growth
  • Supervised offer strategy for all consumer marketing initiatives involving third-party merchant offers.
  • Effectively oversaw all promotions for both sites, including creative and offer selection.
  • Monitored and analyzed sales trends on new product launches
  • Managed promotional campaigns and content strategy

Advertising account manager

GLOBAL Vision- free agency
December 2003 to December 2004
Full-time
Algiers
Algeria
  • Strengthened account loyalty as well as solid agency relationships.
  • Generated monthly advertising supplements that enhanced client communications and readership attention.
  • Prepared and delivered new advertising sales programs to new and existing customers, exceeding quota by 20%.
  • Achieved 27% average annual sales growth
  • Created advertising programs and built client loyalty
Resume created on DoYouBuzz