Arslan BENAZZA
Marketing, Communication, Business Manager
Doer and thinker
Strategist, Able to work under pressure
Entrepreneur & Investor
Overall Manager
47 years old
Driving License
EL CAMPELLO (03560) Spain
Employed
Available
With more than 20 years of leadership in digital strategy and organizational transformation, I have supported both international groups and ambitious SMEs in overcoming their growth challenges.
A snapshot of my journey
Scaling & Transformation
I have led complex turnaround and restructuring programs, delivering sustainable growth and operational efficiency.
Business Growth
I contributed to the international expansion of several companies, particularly across Europe and North Africa.
Human-Centered Leadership
I believe in the power of people. I have built and inspired multicultural teams capable of delivering measurable results.
Innovation & Customer-Centricity
From data-driven strategy to customer experience optimization, I leverage innovation to drive performance.
✨ My role as a C-level executive
I act as the bridge between strategic vision and operational execution, ensuring every digital initiative creates real business impact.
Today, my mission is clear: help organizations transform and scale sustainably in an ever‑changing world.
A snapshot of my journey
Scaling & Transformation
I have led complex turnaround and restructuring programs, delivering sustainable growth and operational efficiency.
Business Growth
I contributed to the international expansion of several companies, particularly across Europe and North Africa.
Human-Centered Leadership
I believe in the power of people. I have built and inspired multicultural teams capable of delivering measurable results.
Innovation & Customer-Centricity
From data-driven strategy to customer experience optimization, I leverage innovation to drive performance.
✨ My role as a C-level executive
I act as the bridge between strategic vision and operational execution, ensuring every digital initiative creates real business impact.
Today, my mission is clear: help organizations transform and scale sustainably in an ever‑changing world.
Head Of Digital chez Digi 40 - Certified Digital Strategist and Coach
Digi40
Since October 2019
Consultant
Remote
France
- Orchestrated dynamic digital marketing initiatives to elevate brand presence
• Cultivated entrepreneurial growth through mentorship in the START UP incubator
• Directed web development efforts, ensuring cohesive digital experiences
General Manager
Maison Bleue
June 2018
Full-time
Edinburgh
United Kingdom
- Reduced labor costs to <25% of revenue per shift
- Increased revenue by 15% through revamped commercial offerings
- Enhanced digital visibility, earning TripAdvisor Excellence Award
- Developping a more efficient social network visibility by targeting younger audiences
- Managed 25 staff and optimized operational workflows
- Setting up a series of teambuilding actions in order to maximise
the group cohesion (ex: 360° employee evaluation, staff parties reward incentives)
Strategic Consultant & Associate
Light Ideas
March 2014
to March 2018
Consultant
Algiers
Algeria
- Co-founded and scaled a 360° agency (advertising, PR, events)
- Secured first clients within 2 months; achieved ROI in 6 months
- Cut HR costs by 30% while improving service delivery
- In charge of the Business Development
Managing Director & Chief Operational Officer ( COO)
SPA EFPM ( Ecole de Formation Pratique aux Métiers) (ex.PIGIER affiliated to NORAH Educational Services
March 2013
to March 2014
Full-time
Koweit -Algiers
- Subsidiary of the KIPCO group (koweitian investment group)
- Boosted sales by 35% through offer redesign and communication strategy
- Built a strong corporate culture and implemented efficient reporting
- Maximising up to 20% the team work efficiency by creating and maintaining a corporate culture through several actions of HR rewarding.
Goal achieved : federate the multidisciplinary teams around a common project, and developping loyalty of the best resources
Deputy general manager
TBWA\DJAZ afiliated to TBWA\RAAD member of TBWA\Worldwide
March 2009
to March 2013
Full-time
Algiers-Dubai-Cairo
Algeria
- TBWA\DJAZ afiliated to TBWA\RAAD member of TBWA\Worldwide
- Streamlined costs and enhanced creative team productivity (streamlined costs and enhanced creative team productivity)
- Developed local marketing strategy, increasing revenue by 13%
- Accomplished Human Resource objectives by recruiting, selecting, orienting, coaching, and disciplining subordinates
- Held a key leadership role in the agency's start-up including portfolio of services development, pricing, operational procedures development, and agency workflow planning.
- Developed and executed local marketing strategy including special event promotions resulting in a 13% sales lift.
- Supervise and direct a team of 50, including 4 managers to ensure smooth follow of advertising agency operation
- Implementation of an efficient customer measure system and lift by 22% the overall sales
Client servicing director
TBWA\DJAZ afiliated to TBWA\RAAD member of TBWA\Worldwide
March 2006
to February 2009
Full-time
Algiers-Dubai-Cairo
Algeria
- TBWA\DJAZ afiliated to TBWA\RAAD member of TBWA\Worldwide
- Grew existing client accounts by 30%
- Reviewed complaints to maintain an excellent rating status and ensure overall customer satisfaction.
- Represented clients internally and coordinated with other functions to implement client systems, complete projects, and address ongoing service needs.
- Cut client complaints by 50% through team training
- Developed and planned programs, within budget, by evaluating current competition, developing new markets, using past trends and current future promotions.
- Obtained a detailed understanding of clients' internal processes and workflow to enable better service delivery and enhanced client relationships.
- Represented the company in various professional organizations and activities including conferences and meetings; communicated information from these activities to appropriate individuals within the company.
- Led marketing programs and cross-functional coordination
Marketing and commercial responsible
ID INFORMATIQUE representative of SAGE software
January 2004
to January 2006
Full-time
Algiers-Paris-Yaounde
Algeria
- ID informatique respresentative of SAGE Software
- Developed annual marketing plans, driving 18% sales growth
- Supervised offer strategy for all consumer marketing initiatives involving third-party merchant offers.
- Effectively oversaw all promotions for both sites, including creative and offer selection.
- Monitored and analyzed sales trends on new product launches
- Managed promotional campaigns and content strategy
Advertising account manager
GLOBAL Vision- free agency
December 2003
to December 2004
Full-time
Algiers
Algeria
- Strengthened account loyalty as well as solid agency relationships.
- Generated monthly advertising supplements that enhanced client communications and readership attention.
- Prepared and delivered new advertising sales programs to new and existing customers, exceeding quota by 20%.
- Achieved 27% average annual sales growth
- Created advertising programs and built client loyalty
How to Organize and Manage Your Digital Activity
Define the scope: Set clear objectives, KPIs, roles, and tools for monitoring.
Build a project team
Choose a methodology
Use the right tools: CRM (HubSpot, Salesforce), automation platforms (Mailchimp, ActiveCampaign), analytics (Google Analytics, Matomo)
Define the scope: Set clear objectives, KPIs, roles, and tools for monitoring.
Build a project team
Choose a methodology
Use the right tools: CRM (HubSpot, Salesforce), automation platforms (Mailchimp, ActiveCampaign), analytics (Google Analytics, Matomo)
MBA en Administration et Direction d'entreprises
ENEB Escuela de Negocios Europea Barcelona
Since January 2019
Comment organiser et piloter son activité digitale ? Quel budget faut-il prévoir ? Quels types de campagnes à déployer ? Comment en mesurer et analyser et les performances ? Comment utiliser les nouvelles techniques de marketing digital comme vecteur de business ? Et comment les intégrer dans son mix media ?
Développer une démarche marketing adaptée aux enjeux et objectifs digitaux de l’entreprise.
Maîtriser les principaux outils du marketing digital et choisir les outils les plus adaptés.
Décliner les stratégies en plans d’action cohérents, intégrant les outils du web.
Développer une démarche marketing adaptée aux enjeux et objectifs digitaux de l’entreprise.
Maîtriser les principaux outils du marketing digital et choisir les outils les plus adaptés.
Décliner les stratégies en plans d’action cohérents, intégrant les outils du web.
Scientific field Options:Mathematics held in Tunis (Tunisia)
- Microsoft Office Suite (Excel, PowerPoint, Word, Access)
- Adobe Suite (Photoshop, Illustrator)
- Web Development (Wordpress, Mobirise)
- Hubspot-Salesforce
- Wordpress
- Market research (Qualitatives & Quantitative studies)
- Audience analysis
- Competitive Analysis (Benchmark and Competitive monitoring)
- Inbound and Outbound Marketing
- Market research
- Marketing Strategy
- Marketing Management
- Brand Management
- Brand Development
- Digital strategy
- Competitive Analysis
- Community management
- Communication 360°
- Branding strategy
- Digital Media
- Sales strategy
- Sales Operations
- Sales Process
- Sales Management
- english (fluent)
- Spanish (intermediate)
- French : mother tongue
- Arabic
