With more than 20 years of leadership in digital strategy and organizational transformation, I have supported both international groups and ambitious SMEs in overcoming their growth challenges.
A snapshot of my journey
Scaling & Transformation
I have led complex turnaround and restructuring programs, delivering sustainable growth and operational efficiency.
Business Growth
I contributed to the international expansion of several companies, particularly across Europe and North Africa.
Human-Centered Leadership
I believe in the power of people. I have built and inspired multicultural teams capable of delivering measurable results.
Innovation & Customer-Centricity
From data-driven strategy to customer experience optimization, I leverage innovation to drive performance.
✨ My role as a C-level executive
I act as the bridge between strategic vision and operational execution, ensuring every digital initiative creates real business impact.
Today, my mission is clear: help organizations transform and scale sustainably in an ever‑changing world.
SPA EFPM ( Ecole de Formation Pratique aux Métiers) (ex.PIGIER affiliated to NORAH Educational Services
March 2013
to March 2014
Full-time
Koweit -Algiers
Subsidiary of the KIPCO group (koweitian investment group)
Boosted sales by 35% through offer redesign and communication strategy
Built a strong corporate culture and implemented efficient reporting
Maximising up to 20% the team work efficiency by creating and maintaining a corporate culture through several actions of HR rewarding. Goal achieved : federate the multidisciplinary teams around a common project, and developping loyalty of the best resources
