With more than 20 years of leadership in digital strategy and organizational transformation, I have supported both international groups and ambitious SMEs in overcoming their growth challenges.
A snapshot of my journey
Scaling & Transformation
I have led complex turnaround and restructuring programs, delivering sustainable growth and operational efficiency.
Business Growth
I contributed to the international expansion of several companies, particularly across Europe and North Africa.
Human-Centered Leadership
I believe in the power of people. I have built and inspired multicultural teams capable of delivering measurable results.
Innovation & Customer-Centricity
From data-driven strategy to customer experience optimization, I leverage innovation to drive performance.
✨ My role as a C-level executive
I act as the bridge between strategic vision and operational execution, ensuring every digital initiative creates real business impact.
Today, my mission is clear: help organizations transform and scale sustainably in an ever‑changing world.
TBWA\DJAZ afiliated to TBWA\RAAD member of TBWA\Worldwide
March 2006
to February 2009
Full-time
Algiers-Dubai-Cairo
Algeria
TBWA\DJAZ afiliated to TBWA\RAAD member of TBWA\Worldwide
Grew existing client accounts by 30%
Reviewed complaints to maintain an excellent rating status and ensure overall customer satisfaction.
Represented clients internally and coordinated with other functions to implement client systems, complete projects, and address ongoing service needs.
Cut client complaints by 50% through team training
Developed and planned programs, within budget, by evaluating current competition, developing new markets, using past trends and current future promotions.
Obtained a detailed understanding of clients' internal processes and workflow to enable better service delivery and enhanced client relationships.
Represented the company in various professional organizations and activities including conferences and meetings; communicated information from these activities to appropriate individuals within the company.
Led marketing programs and cross-functional coordination
