Experienced manager with a strong background in strategic business development, improving performance, and leading transformation programs. Highly skilled in managing cross-functional stakeholders, including C-level, and driving change.
I’m currently leading commercial transformation initiatives (e.g. sales analytics, sales processes, CRM, growth strategy for a B2B eCommerce App, change management) at Pernod Ricard in Spain.
Previously, I spent 12 years in strategy and business consulting at global firms such as Accenture, NTT Data, and EY, advising clients like AB InBev, Unilever, Pepsi, Diageo, GBfoods, Volkswagen, Nissan, Cosentino, Telefonica, IFEMA, and Meliá.
I've contributed to over 40 projects across 6 industries - primarily in Consumer Goods - in Latin America, the US, and Europe. During my career, I’ve collaborated with 1000+ stakeholders and 60+ consultants.
Full proficiency in French, English, and Spanish, with excellent communication skills, Active listening, leadership, flexibility and agility. Strong commercial experience, analytical thinking, data-driven. Technology skills. Creative thinking.
Interested start-ups, technology, sports, travel, and gastronomy.
➜ Integrating data and sales analytics to support commercial strategies ➜ Leading the implementation of a sales analytics and business planning program for the On-Trade, supporting 120 sales executives in their daily and enabling over 3 000 weekly visits. Achieved a stable adoption rate of 75% since July 2024. Phase 1 was built and deployed within 8 months. ➜ Driving the implementation of a new CRM to enhance customer-centric processes. ➜ Managing multiple projects with end-to-end ownership: planning, tracking, reporting, risk management, requirements management, continuous improvement... ➜ Leading change management activities supporting 180+ sales employees. Also ensuring seamless execution, effective tool adoption, and commercial effectiveness. ➜ Reporting and working closely with top leadership and the CEO.
Customer Strategy and Marketing Projects for Retail, Internet, Construction and Pharma Sectors, Main Activities:
Segmented Marketing & Sales Strategies
Sales Effectiveness & Sales Management
Customer Centric Marketing (turning customer insights into profitable business relationships)
Go-To-Market Strategy
Net Promoter Score (customer loyalty metric)
Social Media & Analytics
Web Marketing
Internet Marketing - Ebusiness
Detailed Description
ViveICA, LOB, AkIzI, IFA Celtics, Club Med, Sanofi, Famsa
Customer Strategy and Marketing Projects for Retail, Internet, Construction and Pharma Sectors:
Company Description
Aurigam Growth Consulting is a young, innovative and full experience company.
Our mains commitments are results for our clients. To us our customers are not a number or an account, we are teams working together, creating a synergy that allows us to reach strategic decisions and choices more easily.
We are breaking the traditional idea of consulting; we are working for results and to deliver turnkey projects with proven results through commercial pilots.
Aurigam is a firm that seeks to be more than an alternative, we are seeking to be your business partner.
This on-going team activity involves the creation of an imaginary company. It includes the preparation of marketing, financial, legal and environmental files. In the second semester, each team will have to present its company to a professional jury composed of local managers.
