Antoine Bourdois
Commercial Transformation Manager at Pernod Ricard
37 years old
Driving License
Madrid (28010) Spain
Employed
Unavailable
Experienced manager with a strong background in strategic business development, improving performance, and leading transformation programs. Highly skilled in managing cross-functional stakeholders, including C-level, and driving change.
I’m currently leading commercial transformation initiatives (e.g. sales analytics, sales processes, CRM, growth strategy for a B2B eCommerce App, change management) at Pernod Ricard in Spain.
Previously, I spent 12 years in strategy and business consulting at global firms such as Accenture, NTT Data, and EY, advising clients like AB InBev, Unilever, Pepsi, Diageo, GBfoods, Volkswagen, Nissan, Cosentino, Telefonica, IFEMA, and Meliá.
I've contributed to over 40 projects across 6 industries - primarily in Consumer Goods - in Latin America, the US, and Europe. During my career, I’ve collaborated with 1000+ stakeholders and 60+ consultants.
Full proficiency in French, English, and Spanish, with excellent communication skills, Active listening, leadership, flexibility and agility. Strong commercial experience, analytical thinking, data-driven. Technology skills. Creative thinking.
Interested start-ups, technology, sports, travel, and gastronomy.
I’m currently leading commercial transformation initiatives (e.g. sales analytics, sales processes, CRM, growth strategy for a B2B eCommerce App, change management) at Pernod Ricard in Spain.
Previously, I spent 12 years in strategy and business consulting at global firms such as Accenture, NTT Data, and EY, advising clients like AB InBev, Unilever, Pepsi, Diageo, GBfoods, Volkswagen, Nissan, Cosentino, Telefonica, IFEMA, and Meliá.
I've contributed to over 40 projects across 6 industries - primarily in Consumer Goods - in Latin America, the US, and Europe. During my career, I’ve collaborated with 1000+ stakeholders and 60+ consultants.
Full proficiency in French, English, and Spanish, with excellent communication skills, Active listening, leadership, flexibility and agility. Strong commercial experience, analytical thinking, data-driven. Technology skills. Creative thinking.
Interested start-ups, technology, sports, travel, and gastronomy.
Commercial Transformation Manager
Pernod Ricard
Since August 2023
- ➜ Integrating data and sales analytics to support commercial strategies
➜ Leading the implementation of a sales analytics and business planning program for the On-Trade, supporting 120 sales executives in their daily and enabling over 3 000 weekly visits. Achieved a stable adoption rate of 75% since July 2024. Phase 1 was built and deployed within 8 months.
➜ Driving the implementation of a new CRM to enhance customer-centric processes.
➜ Managing multiple projects with end-to-end ownership: planning, tracking, reporting, risk management, requirements management, continuous improvement...
➜ Leading change management activities supporting 180+ sales employees. Also ensuring seamless execution, effective tool adoption, and commercial effectiveness.
➜ Reporting and working closely with top leadership and the CEO.
Transformation and Strategy Manager
EY
December 2021
to August 2023
- Business Transformation
Strategic Planning
Management Consulting
Business Consulting Manager
everis
November 2020
to December 2021
Full-time
Madrid
Spain
- Part of the FMCG Leadership Team
Management Consulting Manager
Accenture
September 2014
to July 2020
Full-time
Madrid
Spain
- Providing consulting services mainly to CPGs and FMGCs to guide them in transforming their Sales and Customer Services operations.
Senior Consultant
Aurigam Growth Consulting
January 2014
to August 2014
Full-time
Mexico City
Mexico
- Sales Effectiveness and Customer Strategy Projects for Retail and Consumer Goods Companies.
- Sales Strategy & Sales Management (Sales Operations Optimization, Sales Transformation, Commercial Structure & Compensation Management)
- Marketing Transformation (Customer Segmentation, Positioning, Brand Strategy, Up & Cross Selling, Growth Plans)
- Social Media & Analytics - Digital Marketing & e-Commerce
Strategic Consultant
Aurigam Growth Consulting
September 2011
to October 2013
Full-time
Mexico City
Mexico
- Customer Strategy and Marketing Projects for Retail, Internet, Construction and Pharma Sectors, Main Activities:
- Segmented Marketing & Sales Strategies
- Sales Effectiveness & Sales Management
- Customer Centric Marketing (turning customer insights into profitable business relationships)
- Go-To-Market Strategy
- Net Promoter Score (customer loyalty metric)
- Social Media & Analytics
- Web Marketing
- Internet Marketing - Ebusiness
Marketing Coordinator
Healthy Style
2010
Full-time
Mexico City
Mexico
- Branding, brand identity, positioning
- Marketing Plan
- Market research on nutrition and wellness programs for companies
- Marketing and Sales Strategies
- Social Media
Assistant Marketing
Ford Motor Company (FoB)
2009
Internship
London
United Kingdom
- In charge of a Diversity Marketing Project:
- Review dealer communication materials on diversity.
- Identify best practice ideas for diversity-led marketing with dealers.
- Review competition approach to diversity marketing.
- Summarise Ford activities in supporting diversity.
- Produce dealer guide to diversity marketing (for electronic distribution).
- Review dealer communication materials on diversity.
- Realization of a Marketing survey: about DAB (Digital Audio Broadcasting) in UK:
- Identify and summarise latest availability in UK market for main manufacturers.
- Review similar position for French market.
- Identify and summarise latest availability in UK market for main manufacturers.
- Benchmarking between two Ford's model and Vauxhall New Astra and WV new Polo (year 2009)
- Research all public sources of information (principally internet)
- Summarise key features options from UK market.
- Research all public sources of information (principally internet)
- Assistant Product Specialist for Ford Fiesta 2009
Training Sales Manager
Nicolas UK (french wine group)
January 2008
to March 2008
Internship
London
United Kingdom
- Sales Responsible (wines, champagnes and spirits).
- Event’s Organization (tasting, private sales).
- Development of consumer loyalty and store’s activity
- Merchandising
Manager and Ice seller
Confiserie Mignon
July 2007
to September 2008
Part-time
La Baule
France
- Managing a 5 person's group
- Selling our home made products
- Customer loyalty
“Start-up Challenge”
Ecole de Commerce Européenne
January 2006
to June 2006
Student Project
Bordeaux
France
- This on-going team activity involves the creation of an imaginary company. It includes the preparation of marketing, financial, legal and environmental files. In the second semester, each team will have to present its company to a professional jury composed of local managers.
French certificate to the higher leaving certificate in Economics
Les Feuillants
September 2003
to June 2006
certificate in Economics and Social Science reinforced in English
EGADE Business School; affiliated to the Monterrey Institute of Technology (ITESM).
-
English: Fluent – TOEIC 890
Expert
-
Spanish: Bilingual
Expert
-
French - native language
Expert
- Sales Operations Optimization
- Sales Transformation
- Commercial Structure
- Compensation Management
- Marketing and Sales Strategy
- Customer Segmentation
- Up & Cross Selling
- Brand Management
- Business Analytics
- Luxury Brand Management
- Merchandising
- Web Marketing
-
Mac OS
Expert
-
Pack Office
Expert
-
Google Tools
Expert
-
SAP
Good
-
Salesforce.com
Good
