Passionate about tech, cars, and mobility, I joined the marketing team of Opel France as commercial actions manager, after five years as market manager for DS Automobiles and a graduate program within the PSA Retail network.
Today, I am ready to take on new challenges : contact me !
Management of sales performance and pricing for the DS range in the UK, Austria, and Benelux NSCs (+various importers).
Development of the range and pricing/product strategy based on brand objectives (volumes, market share, profitability) and market specificities (technical constraints, taxation, competition...).
Market analysis to understand the needs of premium customers and the competitive landscape, then adaptation of positioning and offers accordingly.
Synthesis of countries requirements to the product teams, prior to new launches and during product lifecycle (product updates, equipment standardization, engine introduction/discontinuation, limited editions, facelifts...).
