Headed Go-to-Market operations and strategy for a growing mobile-based health technology startup currently shortlisted by Microsoft for Startups (MENA)
Led qualitative market research to identify high potential verticals and provide insights to the Product team
Developed the sales pipeline and SOPs for a growing sales team along with integrating a CRM platform
Onboarded doctors to the platform and collaborated with stakeholders to develop new features and solutions for clinics
Headed business operations of a $150M-valued Pakistani clean technologies startup aiming to provide cheap, off-grid water solutions to 10M people in developing countries
Developed international sales channels to secure pre-launch sales of $0.7M which prompted an $8M VC investment, largest in the history of Pakistani startups at the time
Negotiated MoUs for technology collaborations with leading global chemical suppliers, manufacturing partners and academic institutions in Singapore and China to strengthen supply chain
Catalyzed capacity building through strategic partnerships with UNICEF, Akhuwat Foundation, Government of Punjab, and the National Disaster Management Authority to develop countrywide clean water access projects
Led incisive quantitative and qualitative market research to analyze the household mindset around water usage in 4 major cities of Pakistan using a custom-built cloud-based platform to cut costs by 73%
Developed a plan to launch a $150M technology-centric brand powered by IBM-Watson for a multi-billion dollar FMCG client to target millennial consumers using psychographic segmentation and virtual product prototyping
Conducted in-depth segmentation of the medical rehabilitation industry for an innovative medical technologies company to identify most profitable verticals and recommended a growth strategy to increase sales by 21%
Identified key sales drivers for a boutique e-commerce platform by analyzing data and recommended a new product launch based on consumer behavior and preferences with a projected revenue increase of $2.55M
