Developed a plan to launch a $150M technology-centric brand powered by IBM-Watson for a multi-billion dollar FMCG client to target millennial consumers using psychographic segmentation and virtual product prototyping
Conducted in-depth segmentation of the medical rehabilitation industry for an innovative medical technologies company to identify most profitable verticals and recommended a growth strategy to increase sales by 21%
Identified key sales drivers for a boutique e-commerce platform by analyzing data and recommended a new product launch based on consumer behavior and preferences with a projected revenue increase of $2.55M
