I am a skilled director with 20+ years of commercial leadership
(business Development, sales and marketing experience B2B and B2C) in the financial services (payments solutions) and industrial
machinery (chemical and mining) areas.
My history has been contributing to companies' growths throughout
my career, with a natural aptitude for leading marketing and sales
teams. International market analysis development and penetration,
marketing and sales strategies formulation and implementation,
exports, revenue growth, identification and creation of business
opportunities, entrepreneurship, contract negotiations, client
relations, and project management are my main arguments.
Colleagues describe me as a driven, pragmatic, technical and managerial expert who can be relied on to offer superior solutions
that deliver profitable results on time and under budget.
Under my leadership, I chart a successful development of business for this innovative payment solutions provider in expanding the Andorran and Spanish markets by securing and increasing sales opportunities.
I liaise with senior leadership, stakeholders, and sales teams to ensure the company's business development support structure is driving the business forward with minimal expenditures.
Manager of the development and results of all commercial activities in the assigned markets (America, Europe, Africa and Middle East). Directed a sales team and achieved profitability and maximum growth. Established plans and strategies to increase the number of clients in the selected area and contributed to the development of training programs for clients and account executives.
Reorganized the sales department with current and new sales epresentatives to achieve budget objectives (to increase the existing budget and to seek new representatives with medium and long-term marketing and sales procedures). Increased sales according to budgets.
Planning of strategies for existing clients (loyalty plans) or new clients
seeking new markets). Introduced new products and solutions to the assigned markets.
Advised account executives regarding new approaches and expansion procedures.
Executed responsibilities as proprietor of consultancy firm offering business development counseling to international clients looking to expand their presence in the American and Latin American markets.
Strengthened and refined commercial and marketing strategies for numerous
Spanish companies by organizing business agencies for the firms and identifying clients' targets.
The represented company as a point of contact and chief player in negotiations in the markets.
Advised and trained foreign organizations on products and services in the US, leading to long-term strategies.