A digital strategy and innovation lab offering consulting services and building innovative digital products for U.S. and European startups and enterprise companies. Specializing in digital strategy and IT products management while helping customers turn their idea into top digital platforms and software products, and augment their in-house teams with agile and professional IT experts.
Responsible for conducting marketing analysis and building marketing strategies according to clients/products goals and needs.
Market research and analysis
Sales & account management
Content writer and content strategist for digital products' platforms, websites, Blogs, etc.
Leads generation and nurturing
SaaS features testing and improvement suggestions (from customers' point of view)
Managing a cross-cultural team of 5 (The National Operations Team) who themselves manage operations of all 11 committees around Tunisia. Approving by the end of the term +3400 exchange experiences.
Data Gathering & Analysis and its use to develop consistent strategies and processes.
Creating & Designing educational, analysis and tracking tools and materials (Excel, Reports, Projects, Sessions, Key Notes)
Responsible for creating and developing customer experience strategies and processes through all phases from: 1- Research & Analysis 2- Attraction Phase 3- Consideration Phase 4- Preparation Phase / Pre-Experience 5- Experience Phase 6- Post-Experience Phase for all AIESEC products.
Developing & Designing processes and strategies that facilitate and improve operations.
Lean Customer Experience Pilot with AIESEC International, contributing in assessing, features testing and enhancement of our User Experience for youth customers, for AIESEC Members and for partners in all 3 Platforms of AIESEC.
Responsible for synergy with back office mainly Finance, Organizational Development, Digital Marketing, Partnership Development and People Management.
AIESEC in Tunisia is one of the 114 global national entities of AIESEC, the biggest youth run leadership movement in the world. Aiming for Peace & Fulfilment of Humankind's Potential through providing challenging experiences in Entrepreneurship, Volunteering and in the Corporate/Professional world, for both youth and partners all around the global network.
Managing the Executive Board of 9 and a local committee of +140 members.
Organisational Restructuring in all aspects from adapting new programs to changing the Executive Board Structure as well as Middle Management and basically changing and re-innovating operations processes.
Adapting Change Management in order to deal with the transition and transformation of our Local Committee's goals, strategies and processes.
My ultimate goal was to ensure long term sustainable growth and implement strategic thinking and how to break things down in order to spot when and what to change, to improve, to eliminate or to adapt and in what area.
AIESEC Bardo is one of the 11 local committees in AIESEC Tunisia. Leading as the first Local Committee in terms of overall exchange experiences provided and scale of operations nationally as well as ranking first in various products globally.
Company Project under the "Company Program" of INJAZ Tunisia. A social environmental project consisting of producing eco friendly candles that promote zero waste even in packaging and no use of toxic chemicals and that ensures the involvement of handicraft & artisanal workers from producers of essential oils to pottery makers etc.
Won the first prize “Company of The Year” at the National Competition - Tunisia 2014
Won “Company For Best Social Impact” at the Regional Competition MENA - Kuwait 2014
Delegate representing AIESEC in Tunisia as Local Committee president during the regional Exchange and Leadership Development conference of the Middle East & Africa that was held in Egypt.
